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Prior to entering full time academe, Professor Mike Ewing was marketing research manager for Ford Motor Company's South African subsidiary. He also held the position of Marketing Manager, Jaguar, for a brief period. Over the past fifteen years he has taught in Australia, Austria, Brunei, China, the Czech Republic, England, Finland, Hong Kong, Malaysia, the Netherlands, Singapore, South Africa, Sweden and the Philippines. In 2004 Mike won the inaugural Dean's Teaching Award in the Faculty of Business and Economics at Monash and in 2007 he received the inaugural Dean's Research Award.
Research
Dr Ewing conducts research in the area of marketing communications (advertising effects, brand management, health promotion and the technology-communications interface), marketing strategy, services marketing and social marketing. He has published more than 80 articles in refereed international journals. Mike serves on the editorial boards of eight international journals and is an active member of a number of professional associations. In 2003 he co-chaired the Academy of Marketing Science 11th World Marketing Congress and in 2009 he is co-chairing the Australian and New Zealand Marketing Academy Conference. Mike has received numerous awards and citations for research. Recent meta-analytic studies have identified him to be one of the most prolific and productive contributors to advertising theory over the past decade (West 2007; Ford and Merchant, 2008). He 2008 he was appointed to the Board of Governors of the Academy of Marketing Science.
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