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Faculty Staff Profile

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Dr Sumesh Nair B Com, M Com, PhD.

Lecturer

Department: Department of Marketing Department of Marketing, Clayton

Email Address: Sumesh.Nair@buseco.monash.edu.au

Phone Number: +61 3 990 55539

Location: Clayton Building 11E, Room 277

Teaching Commitments

MKC3130 Strategic Issues in Marketing

MKC2210 Marketing Management

MKW1120 Marketing Theory and Practice

Monash Research Interests

Green/environmental Marketing, Environmental management, Sustainability

Monash Staff Publications

Journal Publications and Book Chapters

Ndubisi, N.O. and Nair, S.R (2009), Green Entrepreneurship (GE) and Green Value Added (GVA): A Conceptual Framework, International Journal of Entrepreneurship, vol 13, special issue, pp 21-34.

Nair, S.R. & Menon, G. (2008), Environmental Marketing System: A Proposed Model based on Indian Experience, Business Strategy & the Environment, 17, 8. 467-479

Nair, S. R. (2004), Challenges to the Practice of Environmental Marketing. In Nadungar Rajendra & Panda, Tapan K.(Eds) Marketing Strategies for Emerging Markets. Excell Books. New Delhi

Nair. S.R. & Menon, C.(2000). Relationship Marketing-the New Marketing Mantra, MAN-AGE, 5, 22-27.

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