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Faculty Staff Profile

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Miss Carla Ferraro BBus Marketing (Honours), BA (Psychology) Monash University,Dip. (Market Research), QPMR, AMSRS

Research Assistant

Department: Australian Centre for Retail Studies

Email Address: Carla.Ferraro@buseco.monash.edu.au

Phone Number: +61 3 990 32734

Location: Caulfield Building S6, Room 06

Postal Address: Australian Centre for Retail Studies. Department of Marketing. PO Box 197. Caulfield East 3145

Web Site: http://www.buseco.monash.edu.au/centres/acrs/

Teaching Commitments

MKF5521

MKF3521

Description / Interests

Current research projects include: how on-line search impacts off-line shopping, mobile marketing and loyalty technology, social media, green and sustainable retailing, and global consumer trends.

Monash Research Interests

Consumer Behaviour, Retail Marketing, Green Retailing & Susainability, Multi-Channel Retailing, Experiential Retailing, Market Research Methods

Monash Staff Publications

Conference presentations

Ferraro, Carla and Sean Sands (2009) Greentailing: A key to thriving in the recession?, Australian and New Zealand Marketing Academy Conference, Melbourne, Australia.

Luxton, Sandra, Mohammed, Umer, Ferraro, Carla (2009) Critical Issues in Mobile Phone Marketing, Australian and New Zealand Marketing Academy Conference, Melbourne, Australia.

Sands, Sean, Alana Jones and Carla Ferraro (2009), Retailing and the recession, 5th Annual Asia-Pacific Retailing Conference, Hong Kong.

Industry presentations

Sands, Sean and Carla Ferraro(2009) Retail 2020: The future of retail in Asia, 2009 ACRS Retail Thought Leadership Project, Shanghai and Hong Kong.

Sands, Sean and Carla Ferraro(2009) Retail 2020: The future of retail in New Zealand, 2009 ACRS Retail Thought Leadership Project, Auckland, New Zealand.

Monash Community Service

Regular commentator in media and the retail trade press.

Monash Professional Association

Qualified Practicing Market Research (QPMR accreditation)

Australian Market & Social Research Society (Full Member)

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