Faculty Staff Profile

Awards for quality of research:

Research Commendation 2008, 37th Monash Marketing Awards for Excellence.

Best paper in conference for Jevons, C. and Gabbott, M. (2000), "Trust, Brand Equity and Brand Reality in Internet Business Relationships: an interdisciplinary approach," in Bridging the Divide, proceedings of the Academy of Marketing's annual conference, Derby, UK, July.

Best Congress Paper for Jevons, C., and Pidgeon, J. (1999), "Perceptions of Customer Opinions of Service Quality: A Comparison between Managers in Vietnam and Australia" in Calingo, L, Kaynak, E., Arbelaez, H., Cordell, V., and McLean, G., (eds), Global Business in the Age of Technology, Proceedings of the Eighth World Business Congress, Monterey, California, July.

Awards for quality of teaching:

Received Dean's Award for Excellence in Teaching in 2007 for exceptional contribution to the student learning experience; only five were awarded out of over 500 academic staff in the Faculty.

Commended each semester since acknowledgement of outstanding unit evaluation scores (over 4 out of 5) was introduced.

MKX2521

MKX9160

MKF5231

Branding, Sustainability, Internet marketing, communications (publishing, political marketing, teaching, international issues)

Scholarly book chapters

Jevons, C. (forthcoming, 2010), "Brand Strategy" in Sheth, J., and Malhotra, N. (eds), Wiley International Encylopedia of Marketing, Wiley, Chichester, UK.

Jevons, C. (forthcoming, 2009), "Brand evolution and demise" in Uncles, M. (ed), Perspectives on Brand Management, Tilde University Press/Macmillan.

Jevons, C., Gabbott, M., and de Chernatony, L. (2003), "Brand Relationship Interaction Matrix" in Das, N. (ed), New Age Branding, Vol. 1, ICFAI Press, Hyderabad, India.

Jevons, C. (2002), "Presenting the value offering", in Gabbott, M. (ed), Marketing: a value exchange framework, Pearson Education, Sydney.

Jevons, C., Di Virgilio, P., and Pidgeon, J. (1999), "The changing business environment in Vietnam: its effect on the content of marketing courses," in Frazer, M. and Chatterjee, M., (eds.), Management Education in Countries in Transition, Macmillan, London.

Refereed journal articles

Phipps, M., Brace-Govan, J., and Jevons, C. (forthcoming, 2010), "The Duality of Political Brand Equity", accepted for publication in European Journal of Marketing.

Jevons, C., Veloutsou, C., Christodoulides, G., and de Chernatony, L. (2010), "Thought leadership in brand management", Journal of Business Research, in press.

Polonsky, M., and Jevons, C. (2009), "Global Branding and Strategic CSR - An Overview of Three Types of Complexity", International Marketing Review, Vol. 26, no. 3, pp. 327-347 (June).

Gabbott, M., and Jevons, C. (2009), "Brand community in search of theory: an endless spiral of ambiguity", Marketing Theory, Vol. 9, no. 1, pp. 119-122.

Ewing, M., Jevons, C., and Khalil, E. (2009), Brand Death: A Developmental Model of Senescence", Journal of Business Research, Vol. 62, no. 3, pp. 332-338.

Jevons, C, Ewing, M., and Khalil, E. (2007), "Managing brand demise", Journal of General Management, Vol. 32, no. 4, pp. 73-81.

Pittard, N., Ewing, M., and Jevons, C. (2007), "Aesthetic theory and logo design: examining consumer response to proportion across cultures", International Marketing Review, Vol. 24, no. 4, pp. 457-473.

Jevons, C. (2006), "Universities: a Prime Example of Branding Going Wrong", Journal of Product and Brand Management, Vol. 15, no. 7, pp. 466-467.

Polonsky, M. J., and Jevons, C. (2006), "Understanding Issue Complexity When Building A Socially Responsible Brand", European Business Review, Vol. 18, no. 5, pp. 340-349.

Jevons, C., Gabbott, M., and de Chernatony, L. (2005), "Customer and brand manager perspectives on brand relationships: a conceptual framework", Journal of Product and Brand Management, Vol. 14, no.5, pp. 300-309.

Jevons, C. (2005), "Customer Satisfaction Measurement Practice in Australia", Journal of Asia Pacific Marketing, Vol. 4, no. 1, pp. 4-16.

Jevons, C., and Carroll, J. (2005), "Marketing, truth and political expediency", Journal of Public Affairs, Vol. 5, no. 1, pp. 20-32.

Jevons, C. (2005), "Names, Brands, Branding? Beyond the Signs, Symbols, Products and Services", Journal of Product and Brand Management, Vol. 14, no. 2, pp. 117-118.

Rotfeld, H., Jevons, C., and Powell, I. (2004), "Australian Media Vehicles' Standards for Acceptable Advertising", Journal of Advertising, Vol. 33, no. 4 (Winter), pp. 65-73.

Jevons, C., and Carroll, J. (2004), "Misusing marketing in misleading voters", Journal of Consumer Marketing, Vol. 21, no. 5, pp. 299-300.

Dubelaar, C., Jevons, C., and Parker, L. (2003), "Personal information privacy and shopping behaviour on the Internet", Journal of Asia Pacific Marketing, Vol. 2, no. 1, pp. 65-74.

Jevons, C. and Pidgeon, J. (2001), "Service Quality Measures in Vietnam and Australia", Journal of Transnational Management Development, Volume 6, no.3/4, pp. 85-100.

Jevons, C. and Gabbott, M. (2000), "Trust, Brand Equity and Brand Reality in Internet Business Relationships: an interdisciplinary approach," Journal of Marketing Management, Vol. 16, no.6, pp. 619-634, Glasgow.

McDonald, H., Darbyshire, P. and Jevons, C. (2000) "Shop Often, Buy Little: The Vietnamese Reaction to Supermarket Retailing," Journal of Global Marketing, Vol. 13, No.4, pp. 53-72.

Jevons, C. (2000), "International Marketing: With Marketing Misplaced, It's Often Not International," Journal of Consumer Marketing, Vol. 17, no. 1, pp. 7-8.

Trankiem, L., Ahmed, Z., Jevons, C. and A. K. J. Tan (2000), "Doing Business in Vietnam: Implications for International Investors," Journal of Transnational Management Development, Vol. 5, no.4, pp. 3-24.

Poon, S. and Jevons, C. (1997), "Internet-enabled International Marketing - A Small Business Network Perspective," Journal of Marketing Management, Vol. 13, pp. 29-41.

Refereed conference papers

Pontes, N., and Jevons, C. (2009, forthcoming), "Brand Extensibility, a conceptual framework", accepted for presentation at ANZMAC 2009.

Raja Abdul, Y., Oppewal, H., and Jevons, C. (2009, forthcoming), "Do you see what I see? The acceptance of brand personality in individualist and collectivist cultures", accepted for presentation at ANZMAC 2009.

James, B., and Jevons, C. (2009), "Ecopsychology, green marketing and the ethical brand" in Guzman, F. and Roper, S. (eds), Proceedings of the fifth International Colloquium of the Academy of Marketing Brand, Identity and Reputation SIG, Cambridge, UK, September.

James, B., and Jevons, C. (2009), "Social marketing, ecopsychology, and the green brand" in Veloutsou, C. (ed), Proceedings of the fifth Thought Leaders' International Conference on Brand Management, ATINER, Athens, April.

Jevons, C., and Gabbott, M. (2008), "Perspective: The development of 'brand'" in Brodie, R., (ed.), 4th EMAC ANZMAC Research Symposium, Brighton, UK, May.

Jevons, C., and Gabbott, M. (2008), "A historical review of the development of definitions of brand," in de Chernatony, L. (ed.), 2008 Thought Leaders' International Conference on Brand Management, Birmingham Business School, UK, April.

Polonsky, M., and Jevons, C. (2007), "The complexity of communicating social responsibility", 2007 International Nonprofit and Social Marketing Conference: Griffith University Business School, 27 - 28 September.

Ewing, M., Jevons, C., and Khalil, E. (2007), "Brand Senescence: An Outline of a Developmental Theory", in de Chernatony, L. (ed.), 2007 Thought Leaders' International Conference on Brand Management, Birmingham Business School, UK, April.

Jevons, C. (2007), "Towards an integrated definition of brand", in de Chernatony, L. (ed.), 2007 Thought Leaders' International Conference on Brand Management, Birmingham Business School, UK, April.

Polonsky, M. J. and Jevons, C., (2006), "Building A Corporate Socially Responsible Brand: An Investigation Of Organizational Complexity", Proceedings of the Australia and New Zealand Association of Marketing Conference 2006, Queensland, December.

Polonsky, M. J. and Jevons, C., (2005), "Building A Corporate Socially Responsible Brand: An Investigation Of Issue Complexity", Proceedings of the Australia and New Zealand Association of Marketing Conference 2005, Fremantle, December.

Rotfeld, H., Jevons, C., and Powell, I. (2005), "Self-Regulation and Australian Advertising", (abstract only), Marketing and Public Policy Conference, Washington, D.C., May.

Jevons, C. (2005), "The return of the prodigal brand", 12th Conference on Historical Analysis & Research in Marketing (CHARM), Long Beach, California, April.

Phipps, M., Jevons, C., and Brace-Govan, J. (2005), "Market Orientation, Brand Equity, and Brand Image of Political Parties", First Annual International Colloquium on Critical Issues in Brand Management, Birmingham, UK, April.

Jevons, C. (2004), "Branding universities", Proceedings of the Sixth Australasian Services Marketing Workshop, University of Otago, Dunedin, New Zealand, February.

Jevons, C., Pidgeon, J., and Khan, S. (2003), "A three-country comparison of service quality measures: Australia, Bangladesh and Vietnam", in Proceedings of the World Marketing Congress, Marketing Across Borders and Boundaries, Perth, Western Australia, June.

Jevons, C., Gabbott, M., and de Chernatony, L. (2002), "Interrelationships and interactions between brands: a conceptual taxonomy" in Farhangmehr, M. (ed), Proceedings of the 31st EMAC conference, Braga, Portugal, June.

Stewart, D., and Jevons, C. (2002), "Towards Establishing a Hierarchy of Importance For Customer Service Measures" in Proceedings of the Fourth Australasian Services Research Workshop, Melbourne, February, pp. 111-121.

Blashki, K., Jevons, C., Dubelaar, C and Linger, H.(2002), "Studio teaching of e-commerce and multimedia: innovation and quality in higher education". in Proceedings of the Quality, Innovation and Knowledge conference, Kuala Lumpur, February.

Parker, L., and Jevons, C. (2002), "Personal information privacy on the Internet," in Elliott, G. and Barnes, J. (eds) New Horizons in Services Marketing, proceedings of the American Marketing Association SERVSIG 2001 conference, Sydney.

Jevons, C., and Bradmore, D. (2001), "Targets, Actuals, and Acceptable Customer Satisfaction Scores." Proceedings of the Australia and New Zealand Association of Marketing Conference 2001, Auckland, New Zealand, December.

Jevons, C., Gabbott, M., and de Chernatony, L. (2001), "A taxonomy of brand linkages: the brand-relationship-interaction (BRI) matrix," Proceedings of the Academy of Marketing's annual conference, Cardiff, UK, 2001.

Jevons, C., and Pidgeon, J. (2001), "Service Quality Measures Across Cultures: an investigation of different managerial perceptions in Australia and Vietnam," Proceedings of the Third Australasian Services Marketing Workshop, University of Otago, Dunedin, New Zealand, February.

Jevons, C. and Gabbott, M. (2000), "Trust, Brand Equity and Brand Reality in Internet Business Relationships: an interdisciplinary approach," in Bridging the Divide, proceedings of the Academy of Marketing's annual conference, Derby, UK, July. Awarded Best Conference Paper.

Brewster, J., and Jevons, C. (2000), "Event Marketing as an antecedent determinant of consumer decision making: the effectiveness of a University Open Day," Proceedings of the Australian and New Zealand Marketing Association Conference, Brisbane, December.

Jevons, C., Spencer-Matthews, S., and Rotfeld, H. (2000), "Australian media standards for acceptable advertising," in Bone, P. et al., Proceedings of the Marketing and Public Policy 2000 conference, Washington DC, June.

Jevons, C. (2000), "Trust and Brand Equity in Internet Services Marketing: an interdisciplinary conceptual synthesis" in Hendry, J., and Gabbott, M. (eds.), Proceedings of the Second Australian Services Marketing Workshop, Melbourne, February.

Batonda, G., Jevons, C., and Pidgeon, J. (1999), "Cross-cultural Perceptions of Service Quality: A Comparison between Service Managers in Vietnam and Australia," Proceedings of the Australian and New Zealand Marketing Association Conference, Sydney, December.

Jevons, C., and Pidgeon, J. (1999), "Perceptions of Customer Opinions of Service Quality: A Comparison between Managers in Vietnam and Australia" in Calingo, L, Kaynak, E., Arbelaez, H., Cordell, V., and McLean, G., (eds), Global Business in the Age of Technology, Proceedings of the Eighth World Business Congress, Monterey, California, July. Awarded Best Congress Paper.

Jevons, C. (1999), "Dimensions of Service Quality Measures Used by Customer Service Professionals in Australia" in Hendry, J and Gabbott, M. (eds), Proceedings of the First Australian Services Marketing Workshop, Caulfield East, Melbourne, February.

Jevons, C. (1999), "Trust in International Electronic Marketing: an Interdisciplinary Conceptual Synthesis," in Calingo, L, Kaynak, E., Arbelaez, H., Cordell, V., and McLean, G., (eds), Global Business in the Age of Technology, Proceedings of the Eighth World Business Congress, Monterey, California, July.

Jevons, C. (1998), "What's in the Web Business for Small Business?" in Barr, T. (ed.), E-conference on e-business, Australian Electronics Development Corporation, Melbourne, November.

McDonald, H., Jevons, C., and Vieceli, J. (1997), "A profile of Vietnamese supermarket shoppers, examining behaviours and motivations," in Kaynak, E., Kara, A, and Pyo, S-S (eds.), Enhancing Global Business Knowledge through Business, Government and Academic Community Interface, Proceedings of the Sixth Annual World Business Congress, International Management Development Association, Chonju City, South Korea, July.

Hamill, J., Jevons, C., and Poon, S (1997), "Implications of the Internet for International Marketing by SMEs," in Kaynak, E., Kara, A, and Pyo, S-S (eds.), Enhancing Global Business Knowledge through Business, Government and Academic Community Interface, Proceedings of the Sixth Annual World Business Congress, International Management Development Association, Chonju City, South Korea, July.

Jevons, C., Di Virgilio, P., and Pidgeon, J. (1996), "The rapidly changing business environment in Vietnam," in Lascu, D-N, Kaynak, E., and Ahmed, Z. U. (eds.), Forging Alliances in Global Markets, Proceedings of the Annual National Conference, International Management Development Association, New Orleans, November.

Poon, S., and Jevons, C. (1996), "International Entrepreneurship Opportunities for Small Business Using the Internet," in Lascu, D-N, Kaynak, E., and Ahmed, Z. U. (eds.), Forging Alliances in Global Markets, Proceedings of the Annual National Conference, International Management Development Association, New Orleans, November.

Jevons, C., Di Virgilio, P., and Pidgeon, J. (1995), "The changing business environment in Vietnam: its effect on the content of marketing courses," First International Conference on Management Education in Countries in Transition, Moscow, July.

Non-refereed publications

"Interview with Colin Jevons and Teresa Pitt", in Biram, K. and Brown, D. (2009), "Editors in Conversation 2", pp. 95-129, The Society of Editors (Victoria) Inc., Carlton South.

Holman, T., Everett, P., Lough, J., Jevons, C. and Irving, J. (2008), "Improving health through research with impact", ESOMAR Congress 2008, Montreal, Canada, September.

"Mobiles go grey" (2007), interview by Michelle Hamer, The Age, 11 October (with P. Wagstaff).

Jevons, C. (2006), "Beyond Brand", Monash Business Review, Vol. 2, no. 1, p. 7.

Polonsky, M. J. and Jevons, C., (2005), "Building Corporate Socially Responsible Brands Without Building a Glass House", presentation to Dimensions 05, Strategic Marketing Summit and Expo, Melbourne, 26-27 September.

Department of Marketing staff seminar, 13 May 2005, "The return of the prodigal brand".

Expert commentary on political branding on ABC Radio National, 25 November 2004, copy available at ABC Radio National Media Report

"E-commerce, information technology and benefits for small and medium business", Indonesia Australia Specialised Training Project, 10 June 2004.

"Branding", "Internet Marketing", and "Product and Service Decisions" delivered as part of Monash University's executive program in Marketing Management Principles and Practice, September 2001 and July 2002.

"'Brick-laying' to enhance customer relationships on-line", presentation to Web-based Customer Service Summit 2000, IQPC, Shangri-La Hotel, Singapore, 26-28 June 2000.

"Gathering customer feedback via the Internet to improve the performance of your products and services", presentation to Customer Service Summit 2000, IQPC, The Regent Hotel, Singapore, 18-19 January 2000.

Academic discussant (to keynote speaker Mr. Bob Ansett), "Reflections on Service", a commercial conference organised by Customer Focus Pty Ltd, Observatory Hotel, Sydney, 12 May 1999.

"How can the Internet help Vietnamese business?" Presentation to the Steering Committee for the Vietnamese National Program for Information Technology, Melbourne, 17 November 1998.

"Just Do It?" (Commercial teaching case study, available online), Prentice Hall Learning on the Internet Partnership, 1998.

"Vote for me, I promise new taxes!" (Commercial teaching case study, available online), Prentice Hall Learning on the Internet Partnership, 1998.

"Scottish Exporters Virtual Community" (Commercial teaching material, available online), Prentice Hall Learning on the Internet Partnership, 1998.

"The Learning Relationship in the Electronic Age" (with Barbara Cargill), ISSED, Enschede, Netherlands, July 1997.

"A profile of Vietnamese supermarket shoppers, examining behaviours and motivations" (with Heath McDonald and Julian Vieceli), Research Seminar Series, Bowater School of Management and Marketing, Deakin University, Burwood, 23 May 1997.

"Dumbing Down, or Are Police Officers Really Getting Younger?" Marketing Educator, the magazine of the American Marketing Association, Vol. 16, No 2, Spring 1997.

"Measures of customer satisfaction used by Australian businesses", delivered to Reflections on Service, a commercial conference organised by Customer Focus Pty Ltd, Sheraton Towers Southgate, 18 November 1996.

"What Makes a Good Marketing Educator?" Marketing Educator, the magazine of the American Marketing Association, Vol. 15, No 4, Fall 1996.

Some interpretations of academic research presented for a non-academic business audience can be read at the research information pages of UltraFeedback Pty Ltd.

General study advice for coursework students - to attract attention, entitled "How to fail" -, co-authored with a colleague in the United States.

Supervising doctoral research projects in the general areas of branding, communications, and sustainability.

Within Monash

Program Director, B.Bus. (Mktg)

Elected member, Academic Board 2007-09; Steering Committee 2008-09.

Elected member, Dean's selection panel, Faculty of Business and Economics, 2008

Have served terms on Faculty Internationalisation Committee, Department of Marketing Industry Advisory Board, Department of Marketing Research Committee, have chaired the Faculty's Academic Progress Committee, and participated in selection panels for positions ranging from Assistant Lecturer to full Professor, Dean, and department receptionist, including international searches for academic staff.

Academic community

Organising Committee, Sixth International Thought Leaders Conference on Brand Management 2010, Lugano, Switzerland

Chair of two tracks, Branding and Society, Warwick Business School/Clare College, Cambridge, September 2009.

Organising Committee and track chair, Fifth International Thought Leaders Conference on Brand Management 2009, Athens Institute of Education and Research

Track chair, Thought Leaders International Conference on Brand Management 2008

Track co-chair, European ACR conference 2007

Editorial Board, Journal of Consumer Affairs

Section co-editor, Journal of Product and Brand Management

Editorial Board, Journal of Product and Brand Management

Member, International Advisory Committee, Thought Leaders International Conference on Brand Management

Former member, Editorial Board, Journal of Transnational Management

Former member, Editorial Board, Journal of International Business and Technology

Chaired or co-chaired tracks at each annual World Business Congress from 1997 to 2002.

Ad hoc reviewer for numerous journals including Journal of Advertising, Journal of Business Research, European Journal of Marketing and Journal of Consumer Marketing.

External Reviewer, Marketing Discipline, Swinburne University of Technology, Lilydale 2005.

External Member, Business Honours Program Reaccreditation Committee, Swinburne University of Technology, 2004.

Initiated and chaired Course Development, Accreditation and Reaccreditation Committees, Graduate Diploma in Editing and Publishing, RMIT

Wider community

Expert commentary on branding, ABC Radio National Media Report

Director, UltraFeedback Pty Ltd

Honorary Life Member, Society of Editors

President, Victorian College of the Arts Secondary School Council

Past President, Camberwell South Primary School Council

Founding Board member, Victorian Arts Industry Training Committee (now Verve)

Country Director for Australia, International Management Development Association

Fellow of the Academy of Marketing Science (USA)

Member, ANZMAC (Australia)

Member, Academy of Marketing (UK)

Member, EMAC, the European Marketing Academy

Member, Australian Marketing and Social Research Society