Faculty Staff Profile

MKX4060

MKF2131

MKX5741

Viral Marketing; Probability Models in Marketing.

Viral marketing; peer-to-peer communication; social network theory; diffusion of innovations.

Journal Publications

Bampo, M., Ewing, M.T., Mather, D.R., Stewart, D. and M. Wallace (2008), The Effects of the Social Structure of Digital Networks on Viral Marketing Performance, Information Systems Research, Vol 19, Number 3, pp. 273-90.

Worthington, S., Stewart, D. and X. Lu (2007), The adoption and usage of credit cards by urban-affluent consumers in China, International Journal of Bank Marketing, Vol 25, Issue 4, pp. 238-52.

Tsarenko, T. and D. Stewart (2006), Consumer privacy concerns with loans offered by Australian financial institutions. Monash Business Review, Vol. 2, Issue 3.

Welsh, D. and D. B. Stewart (1991), A Transfer Function Modelling Approach to Understanding the Turbidity of a Lake, Australian Journal of Marine and Freshwater Research, Vol. 42, Number 3, pp. 219-39.

Welsh, D. and D.B. Stewart (1989), Application of Intervention Analysis to Model the Impact of Drought and Bushfires on Water Quality, Australian Journal of Marine and Freshwater Research, Vol 40, Number 3, pp. 241-257.

Stewart, D.B. (1976), A Supercritical Branching Process with State Dependent Immigration, Math. Biosciences, Vol 32, Issue 3-4, pp. 187-202.

Stewart, D.B. (1976), A Subcritical Branching Process with State Dependent Immigration, Math. Biosciences, Vol 31, Issue 1-2, pp. 175-190.

Books

Aaker, D.A., Kumar,V., Day, G.S., Lawley, M. and D. Stewart (2007) Marketing Research. The Second Pacific Rim Edition. John Wiley & Sons Australia.

Honours: Chris Harvey [2008]; John Rizzo [2004]; Kari Entwistle [2003]; Mok Wei Hoe [2002].

Master of Marketing: David Constable[2008/09]; Megan Brown [2008].

Master of Applied Science: David Welsh [1991].