Faculty Staff Profile

Marketing theory, market orientation, not for profit marketing

Refereed Journal Articles

Brennan, Linda and Erica Brady. 1999. "Relating to Marketing? Why relationship marketing works for not for profit organisations." Journal of Nonprofit and Voluntary Sector Marketing 4(4): 1-11.

Refereed Conference Papers

Brady, Erica (2005), "Market orientation in not for profits: does it need reconceptualisation?" 2005 Academy of Marketing Conference. Dublin: DIT.

Brady, Erica and Lester Johnson (2003), "Market orientation: multiple levels of abstraction," ANZMAC 2003, Adelaide, South Australia.

Brady, Erica and Lester Johnson (2002), "The meaning of market orientation: How has it been defined?" in ANZMAC 2002. Melbourne: Deakin University.

Brady, Erica and Lester Johnson (2001), "Measurement of market orientation in not for profits: How has it been done?" Academy of Marketing Science - World Marketing Congress. Cardiff.

Brady, Erica and Lester Johnson (2000), "Market orientation in not for profit organisations: The development of theoretical meaningfulness," ANZMAC 2000. Gold Coast: Griffith University.

Brady, Erica (1999), "FONGOs, BONGOs and PONGOs: The misapplication of market orientation in not for profit organisations," ANZMAC 99, Sydney: UNSW.

Brady, Erica (1999), "Market orientation and nonprofits: A reconceptualisation," ARNOVA 99 Conference. Washington DC.

Brennan, Linda and Erica Brady (1997), "A marriage made in paradigm: Relationship marketing and non profit organisations," in New and Evolving paradigms: The Emerging Future of Marketing Conference, Tony Meenaghan (Ed.). Dublin: American Marketing Association/University College Dublin.

Brennan, Linda and Erica Brady (1997), "Not for profit organisations: A market orientation perspective," in ANZMEC 97 Conference, Peter Reed and Sandra Luxton and Mike Shaw (Eds.) Vol. II. Melbourne: Monash University.

Brennan, Linda, Erica Brady, and Laurenne Listokin (1997), "Not for profit organisations using marketing to survive into the 21st Century." Melbourne: Monash University.

Non-refereed publications

Brennan, Linda, Erica Brady, and Laurenne Listokin (1997), "AUSAE." Melbourne.

Brennan, Linda, Kerryn Jackson, and Erica Brady (1997), Readings for marketing theory and practice (4th ed.). Melbourne: Monash University.

Kelly, Amelia and Erica Brady (1996), Intoduction to agribusiness Level 1 marketing module. Melbourne: Monash University.