Monash Staff Publications Recent Publications
Book : Walker, Gountas and Mavondo (2008). Marketing Strategy-A Decision Focussed Approach, McGraw Hill Publishing Company.
Qu, Lily., Lu, Luyin and Mavondo(2008). Marketing Research in China, Higher Education Press, Beijing, China
Mavondo, F. T. and Hendry, J (2003). Marketing Strategy, McGraw-Hill Publishers
Chapters in Textbooks/Edited Research Series
Anisimova, T. and Mavondo, F.T. (2008)Aligning stakeholder corporate brand perceptions. Does it matter? in T.C. Melewar & E Karaosmanoglu (Eds), 2007, Corporate Marketing Communications: A Compendium of Contemporary Thinking on Corporate Branding, Identity and Communications, Palgrave Macmillan
Mavondo. F.T. "Translating learning, market orientation and innovation into performance outcomes" (2004) in Global Business and Technology, USA ed Chiang-Nan Chao, University of Arizona
Riesinger, Y. and Mavondo, F.T (2004). " The Role Tourist Psychographics on Tourist Activities and Lifestyle" in International Tourism ed by Webb
Mavondo, F. T. (2003). Value Exchange in Marketing, Chapter 14, Pearson Publishing (New Textbook in marketing by the Department of Marketing-Monash University), ed. Mark Gabbott.
Mavondo, F.T. (2003). "Implications of organisational Culture on business performance" in Sony Nwankwo (ed), Sage Publishing, UK.
Mavondo, F.T. and Lim, Su Kiat (2003). Organisational adaptability: antecedents and consequences" in Global Business and Technology, USA ed ed Chiang-Nan Chao, University of Arizona
Evans, J. and Mavondo, F.T (2002). "Dynamics of Psychic Distance in International Retailing" in International Retailing Reader, London, UK
Schroder, W.R. and Mavondo, F.T. (2000). "Marketing Orientation, Inter-firm relationships and Resource-Based Theory of the firm: Towards an Integrative Theory" in Advances in International Marketing: Developments in Australasian Marketing, JAI Press INC.
Mavondo, F. T and Conduit, J (2000). "Construct Validity of Market Orientation: Do People in Different Industries share the same Meaning?" in Advances in International Marketing: Developments in Australasian Marketing, JAI Press INC.
Journal Publications Vengesayi, S, Mavondo, F.T. and Reisinger, Y. (forthcoming). Destination Attractiveness: Resources and HR factors as determinants, Journal of Tourism Research
Anisimova, T. and Mavondo, F.T. (forthcoming) The performance implications of company-salesperson corporate brand misalignment, European Journal of Marketing,
Evans, Jody, Mavondo, Felix T. and Bridson, Kerrie. (2008). Psychic Distance: Antecedents, Retail Strategy Implications and Performance Outcomes.Journal of International Marketing, 16, 2, 32-63.
Mavondo, F.T and Nasution, H. (2008) Organisational Capabilities: Antecedents and Implications for Customer Value, European Journal of Marketing,42, 3 /4 , 477-501
Nasution, H and Mavondo, F.T (2008), Customer Value: What Managers believe they deliver and what Customers believe they Receive, International Journal of Tourism Management, 204-213.
Edwards, R.; Gut, A.M, and Mavondo F.T (May, 2007). Buyer animosity in business to business markets: Evidence from the French nuclear tests, Industrial Marketing Management, Volume 36, Issue 4, 483-492
Reisinger, Y and Mavondo, F.T. (2006). Cultural Differences in Travel Risk Perception, Journal of Travel and Tourism Marketing, 20 (1), 13-31.
Reisinger, Y and Mavondo, F.T. (2006) Structural Equation Modelling: Critical Issues and New Development.. Journal of Travel and Tourism Marketing " 21 (4), 41-72
Reid, M., Luxton S., and F. Mavondo. (2005) The Relationship between IMC and Its Antecedents: Marketing Orientation and Brand Orientation. Journal of Advertising 34, 4, pg 11 - 24.
Mavondo, F. T., Chimhanzi, G and Stewart, J. (2005). Learning Orientation and Market Orientation: Relationship with Innovation , Human Resource Practices and Performance, European Journal of Marketing,39, 11/12, 1235-1263.
Mavondo, F.T. and Reisinger, Y. (February 2005). " Travel Anxiety and Intentions to Travel Internationally: Implications of Travel Risk Perception" Journal of Travel Research (2005) Vol. 43, No 3, p.212-225.
Tsarenko, Y., Mavondo, F., Gabbott, M., Hooley, G. and Greenly G. (2004) Tradeoffs in customer-employee focus: implications on boundary-spanning capabilities", The Journal of Euromarketing 14 (1/2).
De Lange, P and Mavondo, F.T. (2004). "Gender and Motivational Differences in Approaches to Learning by a Cohort of Open Learning Students", Accounting Education: An International Journal, (in press.)
Farrell, M and Mavondo, F.T, (2004) "The effects of downsizing strategy and reorientation strategy on learning orientation" International Journal of Personnel Management, 33, 4, 383-402
Mavondo, F., Gabbott, M. and Tsarenko, Y. (2004) "International and Local Student Satisfaction: Resources and Capabilities Perspective. Journal of Marketing for Higher Education, Vol 14, Number 1 p. 41-60.
Reisinger, Y. and Mavondo, F. (2004) "Exploring the relationships among psychographic factors in the female and male youth travel market", Tourism Review International (USA), 8(1) in press.
Reisinger, Y. and Mavondo, S. (2004) "Modeling psychographic profiles: A study of the US and Australian student travel market", Journal of Hospitality and Tourism Research (USA) 28(1): 44-65.
Mavondo, F.T. and M. Farrell. (2003). Cultural Orientation: Its Relationship with Market Orientation, Innovation and Organisational Performance. Decision Science,241-249.
De Lange, P and Mavondo, F.T (2003). "Integrating a Virtual Learning Environment into an Introductory Accounting Course: Determinants of Student Motivation", Accounting Education, an International Journal, Volume 12
Mavondo, F.T. Tsarenko, Y and Gabbott, M. (2003). Measurement Invariance of Marketing Instruments: An Implication across Countries. Journal of Marketing Management 19 (5-6), p. 523-540.
Farrell, M and Mavondo, F.T, (2004). "Strategic Human Resource management and Organisational Restructuring" Human Resource Management Journal (forthcoming)
Evans, J and Mavondo, F.T. (2002) "Psychic Distance and Organisational performance: An Empirical Examination of I International Retailing" Journal of International Business Studies, 33,3, 515-532.
Reisinger, Y. and Mavondo, F ( 2002) "Determinants of youth travel markets' perceptions of tourism destinations", Tourism Analysis: An Interdisciplinary Journal, Volume 7, (3) 55-66.
Reisinger, Y. and Mavondo, F and Weber, S (2002) "Australian and Croatian youth travel markets: are they different?' Tourism, Culture and Communication Vol. 3, 61-69.
Mavondo, F.T. "Regulations, Deregulation and Organistional adaptability", Journal of Business Research, 50, (3), 305-319
Mavondo, F.T and Rodgrigo, E. (2001). "The effects of relationship dimentions on interpersonal and interorganisational commitment in organizations conducting business between Australia and China". Journal of Business Research, 52, 1, 111-121
Jody E, Treadgold, A. and Mavondo, F.T. (2000). "Explaining export development through psychic distance". International Marketing Review: 17:2, p. 164-169
Mavondo, F.T (2000). "Marketing as Adaptation: Example from a developing economy". Marketing Intelligence and Planning, 18, 5, 256-272
Conduit, J. and Mavondo, F.T (2001). "Does internal customer orientation matter?" Journal of Business Research, 51, 1, 11-24
Evans, J. Treadgold, A and Mavondo, F.T. (2000). "Performance of International Retailers: A suggested Theoretical Framework". International Marketing Review, 17, 4/5, 373-391
De Lange. P. and Mavondo, F.T (2000). "Business Student Progress in Open learning courses: A test and Reconceptualisation of Kember's Model", Asian Review of Accounting, 8, 1, 106-122
Mavondo, F.T and Farrell, M. (2000). "Measuring Market Orientation: Are there Differences between Business Marketers and Consumer Marketers?", Australian Journal of Management 25, 2 (September), 223-244.
Mavondo F.T. (1999) "Market Orientation: Scale Invariance and Relationship to Generic Strategies Across Two Countries". Journal of Market-Focused Management, 4 (2) (August), 125-142.
INTERNATIONAL REFEREED CONFERENCES (including Best Papers) exceed 150 in the last four years including 4 Best Paper Awards.
