Faculty Staff Profile

Organisational Capabilities

Marketing Strategy and Productivity

Market Orientation

Customer Value

Sales Management

Refereed Journal Publications

Nasution, H.N., and Mavondo, F.T. (2008). Organisation Capabilities: Antecedents and Implications for Customer Value. European Journal of Marketing, 42, 3/4, pp 477-501.

Nasution, H.N., and Mavondo, F.T. (2008). Customer Value in the Hotel Industry: What Managers Believe They Deliver and What Customer Experience. International Journal of Hospitality Management, 27, pp 204-213.

Grant K., Laney, R., Nasution, H., and Pickett, B. (2008). The Sum of Sales. Monash Business Review, July, pp 19 - 20.

Nasution, H.N. (2008). Assessing Measurement Invariance of Customer Value Scale across Two Distinct Groups of Managers and Customers. South East Asian Journal of Management, 11, 1 (April), pp 69 - 86.

Refereed Conference Publications

Grant, K., Laney, R., Nasution, H., and Pickett, B. (2009). Entrepreneurship in the Australian Small and Medium-sized Entreprises: Its Impact on Salesforce Performance. Proceedings of the Research Symposium on Marketing and Entrepreneurship 2009, Chicago, Illinois, USA, August.

Nasution, H., Grant, K., and Mavondo, F.T. (2008). Mediating Role of Brand Equity in the Marketing Sales and Business Performance Relationship. Proceedings of the Australian and New Zealand Marketing Academy Conference 2008. University of Western Sydney, Sydney, December.

Grant, K., Laney, R., Nasution, H., and Pickett, B. (2008). Sales Organisation Effectiveness: The Role of Market Orientation and Entrepreneurial Orientation. Proceedings of the Australian and New Zealand Marketing Academy Conference 2008. University of Western Sydney, Sydney, December.

Nasution, H.N. (2008). The Role of Business Orientation in the Relationships between Resources, Capabilities and Innovation in the Australia & New Zealand and China Context. Proceedings of the International Marketing Forum: Asia Pacific Marketing and Development, Renmin University of China, Beijing, China, September.

Nasution, H.N., and Mavondo, F.T. (2008). Resources, Capabilities, and Strategic Orientations: Implications for Competitive Advantage in the Australia - New Zealand and China Contexts. Proceedings of the 14th Euro Asia Conference. Bali, Indonesia, August.

Jusmaliani and Nasution, H.N. (2008). Religiosity Aspect in Consumer Behaviour: Determinants of Halal Meat Consumption. Proceedings of the 14th Euro Asia Conference. Bali, Indonesia, August.

Nasution, H.N., and Mavondo, F.T. (2007). The Whole is Greater than the Sum of its Parts: Coalignment and Its Implications for Customer Value. Proceedings of the Australian and New Zealand Marketing Academy Conference 2007. University of Otago, Dunedin, New Zealand, December.

Grant K., Laney, R., Nasution, H., and Pickett, B. (2007). The Importance of Market Orientation for Sales Effectiveness in SMEs. Proceedings of the Academy of Marketing Conference 2007, Kingston Business School, Surrey, UK, May.

Nasution, H.N., and Mavondo, F.T. (2006). Entrepreneurship and Customer Value: Mediating Role of Integrated Market Orientation and Innovation. Proceedings of the Australian and New Zealand Marketing Academy Conference 2006, the Queensland University of Technology, Brisbane, Australia, December.

Nasution, H.N., Grant, K., Mavondo, F.T. (2006). Assessing Marketing Productivity in Large Companies and SMEs. Proceedings of the Australian and New Zealand Marketing Academy Conference 2006, the Queensland University of Technology, Brisbane, Australia, December.

Grant, K., Laney, R., Nasution, H.N., and Pickett, B. (2006). New Insights on Sales Organisation Effectiveness in SMEs. Proceedings of the Australian and New Zealand Marketing Academy Conference 2006, the Queensland University of Technology, Brisbane, Australia, December.

Nasution, H.N., and Mavondo, F.T. (2006). The Entrepreneurship Innovation Linkage: Implications for Customer Value. Proceedings of the SME-Entrepreneurship Global Conference 2006, Monash University Malaysia, Kuala Lumpur, Malaysia, October.

Grant, K., Laney, R., Nasution, H.N., and Pickett, B. (2006). The Impact of Entrepreneurial Orientation and Market Orientation on Sales Organisation in SMEs. Proceedings of the UIC Symposium, University of Illinois at Chicago, Florida, USA, August.

Nasution, H.N. (2006). Integrated Market Orientation and Customer Value: Empirical Evidence from the Indonesian Hotel Industry. Proceedings of the Korean Academy of Marketing Science (KAMS)/AMS Cultural Perspectives in Marketing Conference, Seoul, Korea, July.

Mavondo, F.T., and Nasution, H.N. (2006). Explaining Inconsistency between Manager and Customer. Proceedings of the 35th European Marketing Academy Conference, Athens University of Economics and Business, Athens, May. (The paper was nominated as the best paper award based on PhD).

Mavondo, F.T., and Nasution, H.N. (2006). Entrepreneurship and Customer Value: What are the Important Mediators? Proceedings of the 2nd Annual San Francisco Silicon Valley, 2006 Global Entrepreneurship Research Conference, San Francisco, California, March.

Grant, K., Laney, R., Nasution, H.N., and Pickett, B. (2005). Developing an Audit for SME Salesforce Assessment: Putting Theory into Practice. Proceedings of the UIC Symposium, University of Illinois at Chicago, Florida, USA, August.

Nasution, H.N., and Mavondo, F.T. (2005). The Impact of Service Quality and Customer Value in the Hotel Industry. Proceedings of the Australian and New Zealand Marketing Academy Conference 2005, the University of Western Australia, Perth, Australia.

Mavondo, F.T., and Nasution, H.N. (2005). Customer Value: Whose Perspective Matters? Proceedings of the Australian and New Zealand Marketing Academy Conference 2005, the University of Western Australia, Perth, Australia, December.

Grant, K., Laney, R., Nasution, H.N., and Pickett, B. (2005). Developing an Audit for SME Salesforce Performance: Some Implications for Sales Organisation Effectiveness. Proceedings of the Australian and New Zealand Marketing Academy Conference 2005, the University of Western Australia, Perth, Australia, December.

Nasution, H.N., and Mavondo, F.T. (2004). Making Market Orientation More Proactive and its Implication to Customer Value. Proceedings of the Australian and New Zealand Marketing Academy Conference 2004, Victoria University of Wellington, New Zealand, December.

Academy of Marketing Science

Australia and New Zealand Marketing Academy