PhD, Technical University of Eindhoven; MSc (psychology) and Double BSc (geography, psychology), University of Groningen, The Netherlands. AIM international visiting fellow in the UK. Previous academic positions include University of Surrey (Foundation Chair of Retail Management), University of Sydney (senior lecturer in marketing), Technical University of Eindhoven (lecturer in research methods and urban planning).
Monash Staff Publications Journal publications and book chapters (sorted reverse chronological, click link for abstract and publisher info)
Oppewal, Harmen (forthcoming). Experimental Research. Chapter 9 in Recreation and Tourism Research Methods, Eds. E. Sirakaya, M. Uysal, W. Hammitt, J. Vaske, forthcoming.
Oppewal, Harmen (forthcoming). Causal Research. In: Wiley International Encyclopedia of Marketing, Eds, Jagdish Sheth and Naresh K. Malhotra. To be published by Wiley.
Oppewal, Harmen, Mark Morrison, Paul Wang, David Waller, (forthcoming) Preference stability: Modelling how consumer preferences shift after receiving new product information, in: Choice Modelling: the state-of-the-art and the state-of-practice , Proceedings from the inaugural International Choice Modelling Conference, Editors: Stephane Hess & Andrew Daly. To be published by Emerald
Mao, Wen, Harmen Oppewal (forthcoming), Did I choose the right university? How post-purchase information affects cognitive dissonance, satisfaction and perceived service quality , Australasian Marketing Journal .
Morrison, Michael, Sarah Gan, Chris Dubelaar, Harmen Oppewal (forthcoming), The influence of in-store music and aroma on shopper satisfaction and behavior, Journal of Business Research .
Sands, Sean, Harmen Oppewal, Michael Beverland (2009), The effects of in-store themed events on consumer store choice decisions, Journal of Retailing and Consumer Services , 16, 386-395.
Healy, Michael, Michael Beverland, Harmen Oppewal (2009), Orchestrating the experience: authorship of the soul. The case of Mag Nation Melbourne. In: Memorable Customer Experiences , Eds. Lindgreen, Adam, Jolle Vanhamme, Michael Beverland. Gower Publishing Ltd, Gower House, Aldershot, Hants, UK.
Oppewal, Harmen (2008), Research in Action: Enquiry and Debate , Australasian Marketing Journal , Vol. 16, 2, pp. 88-93.
Rewtrakunphaiboon, Walaiporn, Harmen Oppewal (2008), Effects of Package Holiday Information Presentation on Destination Choice , Journal of Travel Research , 47, 2, 127-136.
Sands, Sean, Harmen Oppewal, Michael Beverland (2008), The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior", Advances in Consumer Research , Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, 298-303.
Dolnicar, Sara, Geoffrey I Crouch, Timothy Devinney, Twan Huybers, Jordan Louviere, Harmen Oppewal (2008), Tourism and discretionary income allocation: Heterogeneity among households , Tourism Management , 29, 44-52.
Crouch, Geoffrey I., Harmen Oppewal, Twan Huybers, Sara Dolnicar, Jordan J. Louviere and Timothy Devinney (2007), Discretionary Expenditure and Tourism Consumption: Insights from a Choice Experiment , Journal of Travel Research , 45 (3), 1-12.
Healey, Michael, Michael Beverland, Harmen Oppewal, Sean Sands (2007) "Understanding Retail Experiences - The Case for Ethnography", International Journal of Market Research , 49 (6), 751-778.
Huang, Yan, and Harmen Oppewal (2006), Experimental Choice Analysis of Grocery Shopping: Why Consumers Hesitate to Shop Online , International Journal of Retail and Distribution Management , 34 (4/5), 334-353.
Oppewal, Harmen, Andrew Alexander, Pauline Sullivan (2006), Consumer Perceptions of Corporate Social Responsibility in Town Shopping Centres and their Influence on Shopping Evaluations , Journal of Retailing and Consumer Services , 13, 261-274.
Arentze, Theo, Harmen Oppewal and Harry Timmermans (2005), A Multipurpose Trip Model to Assess Retail Agglomeration Effects , Journal of Marketing Research , 42 (Feb), 109-115.
Oppewal, Harmen, Kitty Koelemeijer (2005), More Choice is Better: Effects of Assortment Size and Composition on Assortment Evaluation , International Journal of Research in Marketing , 22 (1), 45-60.
Oppewal, Harmen, Yaniv Poria, Neil Ravenscroft, Gerda Speller (2005), Student Preferences for University Accommodation: an Application of the Stated Preference Approach, Chapter 9 in Housing, Space and Quality of Life , Ricardo Garcia-Mira, David L. Uzzell, J. Eulogio Real and Jose Romay (Eds), Ashgate publishers, Gower House, Aldershot, Hampshire, UK, pp 113-124.
Ekinci, Yuksel, Tae-Hwan Yoon, Harmen Oppewal (2005), An Examination of the Brand Relationship Quality Scale in the Evaluation of Restaurant Brands, in: Advances in Hospitality and Leisure (ed. Joseph Chen, Elsevier, Oxford, UK), Vol. 1, pp 189-198
Oppewal, Harmen, Belinda Holyoake (2004), Bundling and Retail Agglomeration Effects on Shopping Behavior , Journal of Retailing and Consumer Services , 11, 61-74.
Rewtrakunphaiboon, Walaiporn, Harmen Oppewal (2004), Holiday Packaging and Tourist Decision-Making , Tourism Analysis , 8 (2-4), 193-196.
Rewtrakunphaiboon, Walaiporn, Harmen Oppewal (2004), Effects of Holiday Packaging on Tourist Decision-Making: Some Preliminary Results, in G. I. Crouch, R. R. Perdue, H. Timmermans and M. Uysal (eds), Consumer Psychology of Tourism, Hospitality and Leisure , Volume 3, CABI Publishing, Wallingford, Oxfordshire,UK, pp 181-189.
Louvieris, Panos, Harmen Oppewal (2004), Channel Benefits Portfolio Management in the Ebusiness Era , Qualitatitve Marketing Research : An International Journal, 7 (4), 257-264.
Oppewal, Harmen, Martijn Klabbers (2003), Compromising Between Information Completeness and Task Simplicity: A Comparison of Self-Explicated, Hierarchical Information Integration, and Full-profile Conjoint Methods , Advances in Consumer Research , 30, 298-304.
Kemperman, Astrid D.A.M., Aloys W.J. Borgers, Harmen Oppewal, Harry J.P. Timmermans (2003), Predicting the Duration of Theme Park Visitors Activities: An Ordered Logit Model Using Conjoint Choice Data , Journal of Travel Research , 41 (August), 375-384.
Oppewal, Harmen (2003), Mapping out the landscape of marketing journals. A comment , Journal of Marketing Management , 19, 905-908.
Poria, Yaniv, Harmen Oppewal (2003), A new medium for data collection: Online news Discussions , International Journal of Contemporary Hospitality Management , 15, 4, 232-236.
Louvieris, P., Oppewal, H. and Jung, T.H. (2002) Channel management strategy in the eCommerce environment: a portfolio approach. In: Information and Communications Technologies in Tourism , Edited by Wober, K.W., Frew, A.J. and Hintz, M. Springer Computer Science, Springer Wien NewYork, 2002.
Oppewal, Harmen and David J. Grant (2002), Investigating Consumer Responsiveness to Service Contract Attributes: A Choice Experimental Approach , Advances in Consumer Research , 29, 133-138.
Molin, Eric J.E., Harmen Oppewal, Harry J.P. Timmermans (2002), Conjoint modeling of residential group preferences: A comparison of the internal validity of hierarchical integration approaches , Journal of Geographical Systems , 4 (4), 343-358.
Poria, Yaniv, Harmen Oppewal (2002), Student preferences for room attributes at university halls of residence: An application of the willingness to pay technique , Tourism and Hospitality Research , 4 (2), 116-129.
Poria, Yaniv, Harmen Oppewal (2002), Exploring Possible Uses of multi-user domains in Tourism Research, Tourism Today , 2, 110-125
Oppewal, Harmen, Harry Timmermans (2001), Understanding and Predicting Customer Choices, in Handbooks in Transport Handbook 2: Transport and Supply-Chain and Logistics , Ann M. Brewer, Ken J. Button, David A. Hensher (eds), Pergamon, London, pp. 293-310.
Oppewal, Harmen, Harry Timmermans (2001), Discrete Choice Modelling: Basic Principles and Application to Parking Policy Assessment, in Clarke, Graham P, Moss Madden (eds), Regional Science in Business , Springer-Verlag, Berlin, pp. 97-114.
Molin, Eric J.E., Harmen Oppewal, Harry J.P. Timmermans (2001), Analyzing Heterogeneity in Conjoint Estimates of Residential Preferences , Journal of Housing and the Built Environment , 16 (3-4), 267-284.
Oppewal, Harmen, Jordan J. Louviere, Harry J.P. Timmermans (2000), Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends: An Application to Modeling Retailer Reactions to Sales Trends , Journal of Business Research , 50 (3), 245-257.
Oppewal, Harmen, Marco Vriens (2000), Measuring Perceived Service Quality Using Integrated Conjoint Experiments , International Journal of Bank Marketing , 18 (4), 154-169. (IJBM 2000 best paper award)
Kemperman, Astrid D.A.M., Aloys W.J. Borgers, Harmen Oppewal, Harry J.P. Timmermans (2000), Consumer Choice of Theme Parks: A Conjoint Choice Model of Seasonality Effects and Variety Seeking Behavior , Leisure Sciences , 22, 1-18.
Molin, Eric J.E., Harmen Oppewal, Harry J.P. Timmermans (2000), A Comparison of Full Profile and Hierarchical Information Integration Conjoint Methods to Modeling Group Preferences , Marketing Letters , 11 (2, May), 169-179.
Wang, Donggen, Aloys W.J. Borgers, Harmen Oppewal, Harry J.P. Timmermans (2000), A Stated Choice Approach to Developing Multi-Faceted Models of Activity Behavior , Transportation Research A , 34 (8), 625-643.
Wang, Donggen, Harmen Oppewal, Harry Timmermans (2000), Pairwise Conjoint Analysis of Activity Engagement Choice , Environment and Planning A , 32, 805-816
Borgers, Aloys W.J., Harmen Oppewal, Maarten Ponj, Harry J.P. Timmermans (1999), Assessing the Impact of the Marketing of Elementary Schools: Conjoint Choice Experiments Incorporating Availability and Substitution Effects , Environment and Planning A , 31(11) November, 1949 - 1964
Koelemeijer, Kitty, Harmen Oppewal (1999), Assessing the Effects of Assortment and Ambience: A Choice Experimental Approach , Journal of Retailing , 75, 3 (Fall), 319-345.
Oppewal, Harmen, Harry J.P. Timmermans (1999), Modeling Consumer Perception of Public Space in Shopping Centers , Environment and Behavior 31 (1), 45-65.
Molin, Eric, Harmen Oppewal, Harry Timmermans (1999), Group-based versus Individual-based Stated Preference Models of Residential Preferences: A Comparative Test , Environment and Planning A , 31(11) November, 1935 - 1947.
Stemerding, Marcus P., Harmen Oppewal, Harry J.P. Timmermans (1999), A Constraints-Induced Model of Park Choice , Leisure Sciences 21 (2) June, 145-159
Vijvere, Yves van den, Harmen Oppewal, Harry Timmermans (1998), The Validity of Hierarchical Information Integration Choice Experiments to Model Residential Preference and Choice , Geographical Analysis 30, 3 (July), 254-272.
Oppewal, H, H. Timmermans (1997), Retailer self-perceived store image and competitive position , International Review of Retail, Distribution and Consumer Research 7 (1), 41-59.
Vriens, Marco, Harmen Oppewal, Michel Wedel (1998), Ratings-based versus Choice-based Latent Class Conjoint Models - An Empirical Comparison , Journal of the Market Research Society 40, 3 (July), 237-248.
Oppewal H, H. Timmermans, J.J. Louviere (1997), Modelling the effects of shopping centre size and store variety on consumer choice behaviour , Environment and Planning A , 29, 1073-1090.
Molin, Eric, Harmen Oppewal, Harry Timmermans (1997), Modeling Group Preferences Using a Decompositional Preference Approach , Group Decision and Negotiation 6:339-350.
Stemerding, M.P., H. Oppewal, Th. Beckers, H.J.P. Timmermans (1996), Leisure Market Segmentation: An Integrated Preferences/Constraints-Based Approach , Journal of Travel and Tourism Marketing , 5 (3): 161-185.
Timmermans, H., L. van Noortwijk, H. Oppewal, P. van der Waerden (1996), Modeling Constrained Choice Behaviour in Regulated Housing Markets by means of Discrete Choice Experiments and Universal Logit Models: An Application to the Residential Choice Behaviour of Divorcees , Environment and Planning A , 28, 1095-1112.
Molin, E., H. Oppewal, H. Timmermans (1996), Predicting Consumer Response to New Housing: A Stated Choice Experiment , Netherlands Journal of Housing and the Built Environment , 11 (3), 297-312.
Oppewal, H. (1995), "A Review of Conjoint Software", Journal of Retailing and Consumer Services , 2 (1), 55-61.
Oppewal, H. (1995), "A Review of Choice-based Conjoint Software: CBC and MINT", Journal of Retailing and Consumer Services , 2 (4), 259-264.
Oppewal, H., J.J. Louviere, H.J.P. Timmermans (1994), Modeling Hierarchical Conjoint Processes with Integrated Choice Experiments , Journal of Marketing Research 31, 92 105.
Ben Akiva M., M. Bradley, T. Morikawa, J.Benjamin, T.Novak, H.Oppewal, V.Rao (1994), Combining Revealed and Stated Preferences Data , Marketing Letters 5, 335-350.
Waerden, P. van der, H. Oppewal, H. Timmermans (1993), Adaptive Choice Behaviour of Motorists in Congested Shopping Centre Parking Lots , Transportation 20, 395 408.
Oppewal, H., H. Timmermans (1993), "A Conjoint Choice Approach to Model Consumer Choice of Shopping Centre", in: W.F. Sleegers, A.L.J. Goethals (eds.), Quantitative Geographical Methods . Amsterdam: SISWO, Publicatie nr. 366, 121 139.
Timmermans, H. A. Borgers, J. van Dijk en H. Oppewal (1992), Residential Choice Behaviour of Dual Earner Households: A Decompositional Joint Choice Experiment , Environment and Planning A 24, 517 533.
Oppewal, H., E. Tougareva (1992), A Three person Ultimatum Game to Investigate Effects of Differences in Need, Sharing Rules and Observability on Bargaining Behaviour , Journal of Economic Psychology 13, 203 213.
Oppewal, H., H. Timmermans (1991), Context Effects and Decompositional Choice Modelling , Papers in Regional Science 70(2), 113 131.
Wit, A., H. Wilke en H. Oppewal (1992), Fairness in Asymmetric Social Dilemmas , in : Liebrand, W.B.G., D.M. Messick en H.A.M. Wilke (eds), Social Dilemmas: Theoretical Issues and Research Findings . Oxford: Pergamon Press, 183-198.
Hendrickx, L., C. Vlek, H. Oppewal (1989), Relative Importance of Scenario Information and Frequency Information in the Judgment of Risk , Acta Psychologica 72, 41 63.
