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Faculty Staff Profile

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Mr Ian Walker MA(Psych), B.Com(Melb), Dip Ed. MktPrac(RMIT)

Lecturer

Department: Department of Marketing Department of Marketing, Clayton

Email Address: Ian.Walker@buseco.monash.edu.au

Phone Number: +61 3 990 52484

Location: Clayton Building 11E, Room 280

Postal Address: Department of Marketing. Faculty of Business and Economics. Monash University,. Clayton Campus. Clayton, Victoria 3800. AUSTRALIA

Teaching Commitments

MKX5461

MKC1200

Monash Research Interests

Buyer Behaviour

Electronic Marketing

Non-Profit Marketing

Marketing Education

Monash Staff Publications

Grant, K. & Walker, I. (Editors) Proceedings of the 7th Biannual World Marketing Congress (Volume V11: 1-3) 1995.

Bednall, D., Walker,I. & Grant, P. "Impact of values and demographic data in accounting for patterns of brand and store loyalty in an Australian consumer panel". Proceedings of the 7th Biannual World Marketing Congress, Melbourne 1995.

Bradmore, D., Joy, S., Kimberly, C. & Walker, I. Marketing Visions: Second Edition Prentice Hall Australia, 1997.

Walker, I., Clulow, V. & Cotton, N. "Australian marketing practitioner's perceptions of customer loyalty: A preliminary study". Presented at the 8th Biannual World Marketing Congress Kuala Lumpur 1997.

Joy, S. & Walker, I. Readings in Buyer Behaviour, Prentice Hall Australia 1998.

Walker, I. & Bednall, D., "Business Relationships with Charities and Other Nonprofits" submitted to International Journal of Nonprofit and Voluntary Sector Marketing Nov 1999.

Walker, I.& Freeman, S. "Use of, and Attitudes Towards Internet Shopping by Shopping Mall Shoppers". 9th Biennial World Marketing Congress in Malta 23-26 June 1999. (included in proceedings).

Walker, I., Freeman, S. & Gabbott, M. "Consumer Behaviour and Attitudes towards Technology & Internet Shopping". Refereed paper presented at Stirling University UK 1999 conference.

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