Department: Southern Africa South Africa School of Business and Economics
Email Address: Ilse.Niemann@buseco.monash.edu.au
Location: Johannesburg Building , Room
Postal Address: Private Bag X60. Roodepoort. 1725. South Africa
MKW1120
MKW2402
MKW2460
Integrated Communication, Strategic management, Integrated Marketing Communication
Strategic Integrated Communication
Integrated Marketing Communication
Public Relations
Customer service
Niemann, I. & Grobler, A.F. 2001. The evaluation of the effectiveness of the public relations programme of M-Net Face of Africa. Communicare (Journal for Communication Sciences in Southern Africa)
Niemann, I., Grobler, A.F. & Crystal, A. 2003. IMC and the role of public relations therein: A case study of University X. Communicare (Journal for Communication Sciences in Southern Africa)
Niemann, I., Rensleigh, C. & Barnard, Z. 2005. Investigating ICTs for Relationship Marketing targeting Alumni of the University of Johannesburg The International Journal of Technology, Knowledge and Society, Volume 1, 2005
Niemann, I. & Crystal, A. 2002. "Key concepts in IMC". Chapter in: Public relations: A South African perspective. (Editors R. Rensburg & M. Chati)
PRISA (Institute of public relations and communication management in Southern Africa)
SACOMM (South African Communication Association)
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