Irene has more than 25 years experience in marketing, marketing communication and marketing education. She worked in the dairy industry in the UK with responsiblility for a range of dairy products with a communication budget worth several million pounds. She has also managed an advertising agency. Irene has been awarded the Vice-Chancellors Award for Excellence in Team Based Educational Development (2000)and the Business/Higher Education Round Table Award for Outstanding Achievement in Collaboration (2001). Irene is Deputy Head of Department and Director of Teaching. Irene has an interest in on-line education. She has developed an interactive cdrom for integrated marketing communication.
Monash Staff Publications Walker, I., Tsarenko, Y., Wagstaff, P., Powell, I., Steel, M., Brace-Govan, J. (2009 forthcoming) The Development of Competent Marketing Professionals, Journal of Marketing Education
Belch, G.E., Belch, M.A., Kerr, G., and Powell, I., (2009), Advertising and promotion: an integrated marketing communication perspective, McGraw-Hill Australia.
Tsarenko Y., Walker I., Steel, M., Brace-Govan, J., Powell, I., Wagstaff, P., (2005), Developing the Marketing Professional: Combining Education and Workplace Experience, Proceedings of the Marketing Educators Association Conference, 14-16 April, La Jolla, California, USA, pp
Powell, I., Jevons, C., Rotfeld, H., (2005), (abstract only),Self Regulation and Australian Advertising, in Langenderfer, J., Cook, D.L. and Williams, J., (eds), Proceedings of the Marketing & Public Policy Conference,
Powell, I., Brace-Govan, J.,(2005), "Real World Transfer of Professional Knowledge: A Modification to Internship Learning," in Educating Managers Through Real World Projects, edited by DeFillippi, R., & Wankel, C., in Research in Management Education and Development, Vol 4, pp 115-147.
Rotfeld, H. J., Jevons, C., Powell, I., (2004), Australian Media Vehicles Standards for Acceptable Advertising, Journal of Advertising, Vol 33, No 4, pp.65-73.
Powell, I., "The Marketing Communication Environment," (2004) Chapter in Introduction to Marketing: A Value Exchange Approach, edited by Gabbott, M., Pearson, Frenchs Forest, Australia, pp 378-417.
Powell, I., Brace-Govan, J.,(2002), "Marketing Internships: A case study in supported learning," in Shaw, R., Adam, S., and McDonald, H., (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Australia, pp1401-1408.
Powell, I., Wellington, P., Clarke, B., Thomas, I.,(2002), "Authentic assessment applied to engineering and business graduate consulting teams," International Journal of Engineering Education, Vol 18, No 2, pp 168-179.
Powell, I., Wellington, P., Clarke, B, Thomas, I., (2001), "Multidisciplinary Marketing Education: Students in Action in New Product Development Teams," in Strong, C., (ed), A Marketing Odyssey, Proceedings of the Academy of Marketing, Cardiff UK, pp 1-17. Best paper award in Marketing Education.
Powell, I., Brennan, L.,(2001), "Educating Marketers in the New Millennium: A Skill Building Approach," in Spotts, H., Meadow, L., Smith., (eds) On Global Marketing Issues at the Turn of the Millennium, Proceedings of the World Marketing Congress Academy of Marketing Science, Cardiff UK, Vol X, pp
Wellington, P., Powell, I., Thomas I., (1999), Knowledge networking: developing the skills and attitudes, in Young, W., & Gregory, P., (eds), Networking in Engineering Education, Proceedings of the UNESCO International Centre for Engineering Education, Monash University, pp168-179.
Wellington, P., Powell, I., Thomas I.,(1998), "Developing Skills in Concurrent Engineering," proceedings of the 7th Australasian Conference of Engineering Management Educators - Integrating Engineering with Business, Young W., & Gregory, P. (eds), Monash University, pp 23-29.
Powell, I., Wellington, P., Thomas I., Brown-Parker J.,(1997), "Andragogy not pedagogy in a multidisciplinary team project: Marketing students in action," in Reed, P.W., Luxton, S.L., & Shaw, M., (eds), Proceedings of the Australian and New Zealand Marketing Educators Conference (ANZMEC), Melbourne, pp 607-620.
Powell, I., Lyons, T., (1997) Assessing the value of a marketing internship program from a business, student and educational perspective, in Reed, P.W., Luxton, S.L., & Shaw, M., (eds), Proceedings of the Australian and New Zealand Marketing Educators Conference (ANZMEC), Melbourne, pp 604-606.
Powell, I, Wellington, P., Thomas, I., Brown-Parker, J., (1997), "Product development for industry motivates engineering and business students in cooperative projects," Problem Based Learning Conference, Conway,J., Fisher (eds), December, pp
Brennan, L., Fraser, K. and Powell, I.,(1996), "Managing the transition from pedagogical teaching to andragogical learning in a Business degree program: A role for concept mapping", proceedings of the Transition to Active Learning, 2nd Pacific Rim Conference on First Year in Higher Education, James, R. and McInnis, C., (eds), University of Melbourne, pp 81-94.
Fraser, K., Powell, I. and Brennan, L., (1996), Curriculum redesign: The use of concept mapping as a basis for discussion and decision making, in Leong, S., & Kirkpatrick, D., (eds), Different Approaches: Theory and Practice in Higher Education, Proceedings of Annual Conference of the Higher Education and Research Development Society of Australasia (HERDSA), ACT, Vol 19, pp 256-268.
Brennan, L, Fraser, K., Jackson, K. and Powell, I., (1996), "Integrating and rationalising conceptual coverage in an undergraduate marketing degree: A role for concept mapping", proceedings of the 1996 Marketers Education Conference, Riquier, C. and Sharp, B., (eds), University of South Australia, pp 359-376.
