Faculty Staff Profile

Honours Course Co-Ordinator

MKX4070 Qualitative Research

MKX2531 Not For Profit Marketing

MKX3002 Enhanced Research Skills

MKX5760 Nonprofit and Social Marketing

Human aspects of consumption and culture, particularly in alternative, and non-commercial contexts and spaces that take interaction and communication between people into account. A range of methods interest me, especially qualitative approaches that investigate meanings.

Refereed Journal Articles

DeBurgh-Woodman, Helene and Jan Brace-Govan (2008 in press) Sneakers and street culture: A postcolonial analysis of marginalized cultural consumption, Consumption Markets & Culture, Special Issue on Interpretive Consumer Research

DeBurgh-Woodman, Helene and Jan Brace-Govan (2008) Jargon as imagining: Barthes semiotics and excavating subcultural communication Qualitative Market Research An International Journal, Vol. 11 No. 1, p89-106.

Brace-Govan, Jan 'Particpant Photography in Visual Ethnography', International Journal of Market Research, Special Issue on Ethnography, Vol. 49 No.6, p735-750.

de Burgh-Woodman, Helene & Jan Brace-Govan (2007) 'We do not live to buy. Why Subcultures are different from brand communities and the meaning for marketing discourse', International Journal of Sociology and Social Policy27 (5/6) p193-207.

de Burgh-Woodman, Helene & Jan Brace-Govan (2007) 'What's in a name? A comparative analysis of surf and snow brand personalities', Tourismos Journal 2(1), p11-29.

Brace-Govan, Jan (2004) 'Weighty matters: Control of women's access to physical strength', Sociological Review, Vol. 52, p503-531

Brace-Govan, Jan (2004) 'Issues in snowball sampling: The lawyer, the model and ethics', Qualitative Research Journal., Vol. 4, No. 1, 52-60.

Brace-Govan, Jan and Mark Gabbott, (2004), 'General practitioners' and online education: Projected understandings', Educational Technology & Society, Vol. 7, No. 1, 51-62.

Brace-Govan, Jan (2003) 'A method to track discussion forum activity: The Moderator's Assessment Matrix', Internet and Higher Education, Vol. 6, No. 4, 303-325.

Brace-Govan, Jan (2002) 'Looking at bodywork: Women and three physical activities', Journal of Sport and Social Issues, Vol. 24, No. 4, 404-421.

Brace-Govan, Jan (2002) 'Qualitative data for a quantitative audience: An evaluation framework of analysis', Qualitative Research Journal, Vol. 2, No. 1, 47-56.

Brace-Govan, Jan and Val Clulow, (2001) 'The experience economy: A role for interactive online business education', Global Business and Economics Review - Anthology, Selected papers from the 2001 Business and Economics Society International Conference, (ed.) D. Kantarelis, 804-812.

Brace-Govan, Jan, et al (2001), 'Delphi re-visited: a concise method for industry consultation on curriculum' Australian and New Zealand Journal of Vocational Education Research, Vol. 9, No. 1, 1-19.

Brace-Govan, Jan and Val Clulow (2000) 'Varying expectations for online students and the implications for teachers: findings from a journal study', Distance Education, Vol. 21, No. 1, 118-135

Bouma, Gary D. and Jan Brace-Govan, (2000) 'Gender and religious settlement: families, hijabs and identity', Journal of Intercultural Studies, Vol. 21, No. 2, 159-175

Book Chapters

Brace-Govan, Jan and Irene Powell (2005) 'Real world transfer of professional knowledge: A modification to internship learning', in Educating Managers through Real World Projects, Vol. 4 in the Research in Management Education and Development Series, C. Wankel and R. deFillippi (eds), 115-148.

Clulow, Val and Jan Brace-Govan (2003), 'Web-based education: experience-based research', in Anil Aggarwal (ed), Web-based Education: Learning from Experience, Information Science Publishing, Hershey, PA., 49-70.

Refereed Conference Papers

Brace-Govan, Jan (2008) The historically vexatious question of physical activity and women: Restriction, malleability and resistance, Association of Consumer Research, Boston, 16-19 June.

Brace-Govan, Jan and Kate Sykes, (2008) The gendered nature of ritual artifact consumption: The wedding dress as case study, Association of Consumer Research, Boston, 16-19 June.

Phipps, Marcus and Jan Brace-Govan (2008) Social marketings transformation of the consumer marketplace: Changing the philosophy of water consumption American Marketing Academy conference, San Diego, 8-11 August.

Brace-Govan, Jan (2007) 'Calendar Girls and Bodybuilders', European ACR, Milan.

de Burgh-Woodman, Helene and Jan Brace-Govan (2007) 'Marketing and the Other: A study of women in the sailing marketplace and its implications for marketing discourse', European ACR, Milan.

de Burgh-Woodman,Helene and Jan Brace-Govan (2007) 'A Chronology of Gardens. History and the marketing discourse', 4th Workshop on Interpretiative Consumer Research, Marseilles.

Mark Gabbott & Jan Brace-Govan (2006) To Attach or Not to Attach? That is the Consuming Question, paper presented at the Academy of Marketing Conference, London, July.

Brace-Govan, Jan (2006) Market Orientation in Victorian Not for Profits, paper presented at the Australian Third Sector Research Conference, Adelaide.

Phipps, Marcus and Jan Brace-Govan (2006) 'Maintaining Relevance to Anti-Consumption Values Through Ideology', ANZMAC, Brisbane, Australia, 4-6 December.

Brace-Govan, Jan (2003), 'An Account of the Links between Online Education and Retail Theatre. Interaction to Meet Objectives', paper presented at Academy of Marketing Science conference, 10-14 June, Perth, Australia.

Current supervisions

PhD

Marcus Phipps

Elizabeth Porbulev

Itir Binay

Honours

Michelle Dichmann

Laura Jennings

PhD - completions

Helene deBurgh-Woodman (Mollie Holman Medal winner 2009)

Colin Jevons

Masters Minor Thesis - completions

Renuka Gupta

Honours - Completions

Katherine Sykes (Sir John Monash Medal winner 2009)

Kara Stacey Merrin

Association for Consumer Research

Academy of Marketing

Australian and New Zealand Marketing Association

The Australian Sociological Association