Associate Professor
Department: Department of Marketing
Email Address: Ken.Grant@buseco.monash.edu.au
Phone Number: +61 3 990 32316
Location: Caulfield Building S7, Room 03
Postal Address: PO Box 197. Department of Marketing. Caulfield East Victoria 3145
European Journal of Marketing International Journal of Customer Relationship Management UIC Marketing Entrpreneurship Interface Symposium
MKF3121: Marketing planning and implementation
MKW3121: Marketing planning and implementation
MKF5200: Assessing marketing performance
MKF3001: Special studies subject
Sales Motivation, Salesforce Evaluation, Marketing Performance Measures,
Marketing decision making of Small and Medium Sized Enterprises (SME's)
The role of Marketing Planning within the Marketing organisation
EJM, Vol. 35, No. 5/6, 2001: "Antecedents and consequences of salesperson burnout"
Qualitative Market Research, Vol. 4, No. 2, 2001 : " "Experiential" research methodology: an integrated academic-practitioner team approach"
JAMS, Vol. 29, No. 2, Spring 2001 : "The Role of Satisfaction with Territory Design on Motivation, Attitudes and Work Outcomes of Salespeople"
Marketing Intelligence & Planning, Vol. 19, No. 1, 2001 : "SME marketing in practice"
The International Library of Management, Marketing Contollership, Richard M.S.Wilson, reprint of article: "Investigating the relationships among sales, management control, sales territory design, salesperson performance, and sales organization effectiveness" Grant, Ken, Cravens, David, Low, George, Moncrieff, William
Babakus, Emin, Cravens, David, Grant, Ken, Ingram, Thomas, LaForge, Raymond. "Investigating the Realtionships among sales, management control, sales territory design, salesperson performance and sales organization effectiveness" (1996) International Library of Management 2000.
Grant, Ken, Sherburn, Neil. "The Sandown Physiotherapy Centre, Part C Marketing Plan Case Study" McGraw Hill Australia, Chapter 18, "Basic Marketing: A Managerial Approach", 2000.
Gilmore, Audrey, Carson, David, and Grant, Ken. "SME Marketing in Practice" Marketing Intelligence and Planning, accepted and due to be published 23/2/01, Vol 19, No. 1
Gilmore, Audrey, Carson, David, Grant, Ken, Pickett, Bill and Laney, Richard "Managing Change in SME's: How do Owner/Managers handover their Networks?" Journal of Strategic Change, paper accepted, 2000, forthcoming.
American Marketing Association (AMA)
Australian Marketing Institute (AMI)
Australian Instiute of Human Resources (AHRI)
Academy of Marketing Science (AMS)
CPA Australia
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