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Faculty Staff Profile

Ms Lydia Windisch

Research Assistant

Department: Department of Marketing

Email Address: Lydia.Windisch@buseco.monash.edu.au

Phone Number: +61 3 990 31582

Location: Caulfield Building S7, Room 13

Postal Address: Department of Marketing. Building S. Caulfield Campus

Teaching Commitments

MKX4050

Monash Staff Publications

Mackay, T., Ewing, M.T., Newton F.J., and Windisch, L. (2009). The effect of product placement in computer games on brand attitude and recall. International Journal of Advertising, 28, 3, 423-438.

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