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Faculty Staff Profile

Dr Margaret Matanda Ph. D (Monash University) MBA (West Virginia University)

Lecturer

Department: Department of Marketing Department of Marketing, Peninsula

Email Address: Margaret.Matanda@buseco.monash.edu.au

Phone Number: +61 3 990 44021

Location: Peninsula Building D4, Room 24

Postal Address: Department of Marketing. Peninsula Campus

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Teaching Commitments

MKW3481

MKX5611

MKX9610

MKW3440

Monash Research Interests

Supply Chain management

International business strategy

Buyer behaviour

Health Marketing

Retailing

Food & agribusiness marketing

Monash Staff Publications

Beverland, Michael, Ewing Michael and Matanda, Margaret Jekanyika (2005) Driving-Market and Market-Driven? A Case study Analysis of the New Product Development Practices of Chinese Business-to-Business Firms. Industrial Marketing Management: Special Issue (Forth coming).

Freeman, S., Matanda, M. & Lam, T. (2005) 'The relationship between market orientation, internal marketing process and Guanxi', The Global China - Institutional Challenges, published by Routledge, edited by Russell Smyth and Madhumita Bhattacharya, pp. 1-22

Matanda Margaret Jekanyika (2004) Business-to-Business Relationships by Categories of Suppliers in the Marketing Channel. The 6th International Conference on Chain and Network Management in Agribusiness and the Food Industry, May 26-27-9, 2004; Ede: Netherlands.

Margaret Matanda and Bill Schroder (2002) "Environmental Factors, Supply Chain Capabilities and Business Performance in Horticultural Marketing Channels Journal of Chain and Network Science, 2 (1), 47-60. (Paper received best journal article of 2002 in Journal on Chain and Network Science & Best paper at The 5Th International Conference on Chain and Network Management in Agribusiness and the Food Industry on June 6-9, 2002; Noordwijk aan zee; Netherlands). Matanda Margaret Jekanyika (2004) Business-to-Business Relationships by Categories of Suppliers in the Marketing Channel. The 6th International Conference on Chain and Network Management in Agribusiness and the Food Industry, May 26-27-9, 2004; Ede: Netherlands.

Margaret Matanda and Bill Schroder (2002) "Environmental Factors, Supply Chain Capabilities and Business Performance in Horticultural Marketing Channels Journal of Chain and Network Science, 2 (1), 47-60. (Paper received best journal article of 2002 in Journal on Chain and Network Science & Best paper at The 5Th International Conference on Chain and Network Management in Agribusiness and the Food Industry on June 6-9, 2002; Noordwijk aan zee; Netherlands)

Monash Supervision

Linking Internal Marketing to Goal Congruency

The Effect of Culture-of-Origin in Brand Perception and Brand Equity

Foreign Branding, Inferential Beliefs and Brand Choice

Product attributes and brand choice

Interorganisational Information Systems in the Retailing sector

Store Image and Purchase intention

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