Faculty Staff Profile

MKF3131

Consumer behavior, judgment and decision making

Consumer behavior, judgment and decision making

Palmeira, Mauricio and H. Shanker Krishnan (2008), Criteria instability and the isolated option effect, Organizational Behavior and Human Decision Processes, 106(2), 153-167.

Mauricio Palmeira (2008), "The endowment effect and its reversal: examining possession loss aversion and focus of attention", in Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research

Palmeira, Mauricio, Shuoyang Zhang and H. Shanker Krishnan (2008), The impact of information delivery: can simply presenting pieces of information together or apart affect judgment? Competitive Paper, Society for Consumer Psychology, New Orleans, Louisiana.

Palmeira, Mauricio M. (2007) Effect of prior outcomes in sequential choice: goal target or generalized mental accounting? Competitive Paper, Society for Consumer Psychology, Las Vegas, Nevada.