Faculty Staff Profile

MKX4050 Marketing Theory

I have recently taught MBA electives at London Business School, Rotterdam School of Management, the AGSM and Tongji University (Shanghai).

Marketing strategy, marketing communications, brand management, health promotion and the communication-technology interface (CRM, viral marketing, the Internet, etc)

Ewing, M.T., Newton, F. and Windisch, L. (2010), 'Corporate Reputation in the Peoples Republic of China: A B2B Perspective', Industrial Marketing Management (forthcoming).

Caruana, A and Ewing, M.T. (2010), 'The Influence of Corporate Reputation, Quality and Value on Online Loyalty', Journal of Business Research (forthcoming)

Valos, M.J., Ewing, M.T. and Powell, I.H. (2010), 'Practitioner Prognostications on the Future of Online Marketing', Journal of Marketing Management (forthcoming)

Ewing, M.T. (2009), 'Integrated Marketing Communications Measurement and Evaluation', Journal of Marketing Communications, 15, 2/3, 103-117.

Mackay, T., Ewing, M.T., Newton, F. and Windisch, L. (2009), 'The Effect of Product Placement in Computer Games on Brand Attitude and Recall', International Journal of Advertising, 28, 3, 423-438).

Newton, J., Hay, M., Burney, S. and Ewing, M.T. (2009), 'Developing a profile of individuals who have discussed their posthumous organ donation intentions with family members', Journal of Health Communication, 15, 4 (forthcoming).

Ewing, M.T., Jevons, C.J. and Khalil, E.J. (2009), Brand Death: A Developmental Model of Brand Senescence, Journal of Business Research, 62, 3, 332-338.

Ratnatunga, J. and Ewing, M.T. (2009), An Ex-Ante Approach to Brand Capability Valuation, Journal of Business Research, 62, 3, 323-331.

Cromie, J.G. and Ewing, M.T. (2009), The Rejection of Brand Hegemony, Journal of Business Research, 62, 1, 218-230.

Baumpo, M., Ewing, M.T., Mather, D.R., Stewart, D.B. and Wallace, M. (2008), The Effects of the Social Structure of Digital Networks on Viral Marketing Performance, Information Systems Research, 19, 3, 273-290.

Cromie, J.G. and Ewing, M.T. (2008), Squatting at the Digital Campfire: Reflections on Researching the Open Source Software Community, International Journal of Market Research, 50, 5, 631-653.

Lin, A., Gregor, S. and Ewing, M.T. (2008), Developing a scale to measure the enjoyment of Web experiences, Journal of Interactive Marketing, 22, 4, 40-57.

Berthon, P., Ewing, M.T. and Napoli, J. (2008), Brand Management in Small-to-Medium Sized Enterprises, Journal of Small Business Management, 46, 1, 27-45.

Pittard, N., Ewing, M.T. and Jevons, C.J. (2007), Aesthetic Theory and Logo Design: Examining Consumer Response To Proportion Across Cultures, International Marketing Review, 24, 4, 457-473.

Ewing, M.T. (2006), Brands, Artifacts and Design Theory: A Call to Action, Journal of Product and Brand Management, 15, 4, 255-256.

Beverland, M., Ewing, M.T. and Matanda, M. (2006), Driving-market or Market-driven? An Analysis of New Product Development in Chinese B2B Firms, Industrial Marketing Management, 35, 3, 383-393.

Gountas, S., Ewing, M.T. and Gountas, J.I. (2006), Testing Airline Passengers Responses to Flight Attendants Expressive Displays: The Effects of Positive Affect, Journal of Business Research, 60, 1, 81-83.

Ratnatunga, J. and Ewing, M.T. (2005), The Brand Capability Value of Integrated Marketing Communication, Journal of Advertising, 34, 4, 25-40.

Ewing, M.T., Salzberger, T. and Sinkovics, R. (2005), An Alternate Approach to Assessing Cross-Cultural Measurement Equivalence in Advertising Research, Journal of Advertising, 34, 1, 17-36.

Ewing, M.T. and Napoli, J. (2004), Developing and Validating a Multidimensional Nonprofit Brand Orientation Scale, Journal of Business Research, 58, 6, 841-853.

Berthon, P., Ewing, M.T., Pitt, L.F. and Naude, P. (2003), Understanding B2B and the Web: The Acceleration of Coordination and Motivation, Industrial Marketing Management, 32, 7, 553-561.

Berthon, P., Pitt, L.F., Ewing, M.T. and Bakkeland, G. (2003), Norms and Power in Marketing Relationships: Alternative Theories and Empirical Evidence, Journal of Business Research, 56, 9, 699-709.

Berthon, P., Pitt, L.F., Ewing, M.T. and Carr, C. (2002), Potential Research Space in MIS: A Framework for Replication, Extension and Generation, Information Systems Research, 13, 8, 416-427.

Ewing, M.T., Caruana, A and Zinkhan, G.M. (2002), On the Cross-national Generalisability and Equivalence of Advertising Response Scales Developed in the USA, International Journal of Advertising, 21, 3, 323-343.

Leong, E., Ewing, M.T. and Pitt, L.F. (2002), e-Comprehension: Evaluating B2B Websites Using Readability Formulae Industrial Marketing Management, 31, 2, 125-32.

Ewing, M.T., Napoli, J. and Pitt, L.F. (2001), Managing Southeast Asian Brands in the Global Economy, Business Horizons, 43, 2, 52-58.

Ewing, M.T., du Plessis, E. and Foster, C. (2001), Cinema Advertising Re-Considered, Journal of Advertising Research, 41, 1, 78-85.

Berthon, P., Pitt, L.F. and Ewing, M.T. (2001), Corollaries of the Collective: The Influence of Culture and Organizational Memory Development on Perceived Decision-making Context, Journal of the Academy of Marketing Science, 29, 2, 135-150.

Ewing, M.T., Pinto, T.M. and Soutar, G.N. (2001), Agency-Client Chemistry: Demographic and Psychographic Influences, International Journal of Advertising, 20, 2, 169-187.

Caruana, A., Ewing, M.T. and Ramaseshan, B. (2000), Assessment of the Three-Column Format SERVQUAL: An Experimental Approach, ournal of Business Research, 49, 1, 57-65.

Ewing, M.T., Napoli, N. and du Plessis, E. (1999) Factors Affecting In-market Recall of Food Product Advertising, Journal of Advertising Research, 39, 4, 29-38.

Current doctoral students: Tahir Turk, Greg Strydom, Melissa Hill, Harryadin Mahardika, Joshua Newton (psychology), Wade Halvorson (LUT)

Completed doctoral students: John Cromie [2008], Michael Shumanov [2007], Sandra Gountas [2006], Raju Mulye [2006], Julie Napoli [2003], Elaine Leong [2002]

Honours students: Tom MacKay [2005]; Narelle Pittard [2005]; Li Lian Hah [2001]; Andy Teo [2000]; Tanya Pinto [1999]; Jean Pierre Brink [1999]; Louise Warner [1998]; Natasha Ben [1997].

Prior to entering full time academe in 1996, Mike was marketing research manager for Ford Motor Company's South African subsidiary. He also held the position of Marketing Manager, Jaguar, for a brief period. More recently, he has consulted to such organizations as Coca-Cola (Asia), Unilever (Europe), the West Australia State government, Jollibee (Philippines), Holden, Saab, Nissan, Argyle Diamonds, Levi Strauss & Co., Anglicare (pro bono), BMW Financial Services, GM Asia and Sewells.

International Editorial Board Memberships:

Journal of Service Research, Journal of Business Research, Industrial Marketing Management, International Journal of Advertising, e-Service Journal, The Service Industries Journal, Journal of Nonprofit & Public Sector Marketing (1999-2007), Journal of Asia Pacific Marketing, Journal of Advertising Research (2000-2002).

Occasional Reviewer:

Journal of Retailing (2007), Journal of the Academy of Marketing Science (2006, 2007); Journal of Advertising (2004 - 2009); Journal of Business Research (2002/3, 2006, 2007, 2008); Journal of Marketing Communications (2001); MIS Quarterly (1999), International Marketing Review (1999); Journal of Global Marketing (1998); International Business Review (1997).

Governor, the Academy of Marketing Science, 2008-