Faculty Staff Profile

MKC2110

MKC3460

Branding, Consumer Behaviour, Sales Promotions, Sport Marketing, Marketing Communications

Refereed Journal articles

Speed, Richard and Peter Thompson (2000) "Determinants of Sports Sponsorship Response" Journal of the Academy of Marketing Science 28 (2) 226-38

Thompson, Peter, Jon Phillips and Paul De Lange, (2006), The Assessment of Special Consideration Applications: a Conceptual Framework Accounting Education 2006 Vol. 15, No. 2, 235238,

Refereed Conference Papers

Peter Thompson, Richard Speed and Gareth Smith "Managing Consumer Attributions about Sponsorship Exit" British Academy of Management September 2002 (Work in progress paper)

Speed, Richard and Peter Thompson Consumer Reaction to Sponsorship Exit: The Moderating Role of Exit Strategy World Marketing Congress 2001 (Work in progress paper) CD-ROM publication

Speed, Richard and Peter Thompson Investigating the Effectiveness of Sponsorship Exit Strategies Academy of Marketing Conference July 2000 (Work in progress paper) CD-ROM publication

Speed, Richard and Peter Thompson The Rhetoric of Self Defence and Sponsorship Exit Strategies Australia New Zealand Marketing Academy Conference December 1999 (Work in progress paper) CD-ROM publication

Speed, Richard and Peter Thompson Cessation of Sponsorship and Exit Strategies. The European Marketing Academy Conference 1999 (Work in progress paper) p. 107

Speed, Richard and Peter Thompson A Typology of Consumer-Focused Sponsorship Activity Annual Conference of the Academy of Marketing Science May 1999 (Full paper submitted, abstract in proceedings) p 203

Speed, Richard and Peter Thompson Towards a Typology of Sponsorship Activity Australia New Zealand Marketing Educators Conference 1997 pp. 1593-4 (Work in progress paper)

Thompson, Peter and Richard Speed The Difference in Response to Sponsor's Messages of Event Attenders v Non-Attenders Academy of Marketing Conference July 1997 pp. 1545-8 (Work in progress paper)

Speed, Richard and Peter Thompson Developing a Model of the Determinants of Sports Sponsorship Impact 26th European Marketing Academy Conference May 1997 pp. 2065-74 (Work in progress paper)

Speed, Richard and Peter Thompson Assessing Influences on Consumer Evaluations of Sports Sponsorships Australia New Zealand Marketing Educators Conference 1996 pp. 576-9 (Work in progress paper)

Reid, Thompson, Mavondo, and Bruns. Correlates of In-store sales promotion proneness (ANZMAC, Dec 2007).

Book Chapters

Thompson, Peter and Richard Speed (2007) A Typology of Sports Sponsorship in International Perspectives on the Management of Sport, in MM Parent and T Slack Eds, Elsevier USA

Books

Armstrong, Geoff and Peter Thompson, 'Phar Lap', Allen & Unwin, Melbourne, 2000.

Armstrong, Geoff and Peter Thompson, 'Melbourne Cup, 1930', Allen & Unwin, Melbourne 2005

Non-refereed research articles

In Sponsorship Business Review, Edition 1, September 1999

Buy Any Measure- Monitoring the Media, Common flaws in sponsorship evaluation, p5-8

Case Study: The TAC Wangaratta Jazz Festival, p32-34

Sydney Swans Marketing in an Alien Environment, The Sydney Swans Marketing Strategy, p9-20

Would You Buy a Car from This Used Celebrity? The Theory of Celebrity Endorsement, p 27-31

On What Grounds Should a Brand be Seen? Factors marketers should consider when negotiating for stadium naming-rights, p 35-42

In Sponsorship Business Review, Edition 2, December 1999

Buy any Measure Market Researchs True Value, The false positives gained from sponsorship awareness surveys, p 4-6

SOCOG can be understood but can it be excused? The Brand Strategy that keeps the Olympic name afloat, p9-12

Olympic Case Studies: Ansett, Bonds, Telstra, Ramler Furniture, AMP, p15-28

Why the Australian Cricket Board turned to Milk, a discussion of the issues, risks and benefits of the Pura Milk sponsorship of Australian domestic cricket, p49-52