Faculty Staff Profile

Dr. Samir Gupta is a Senior Lecturer at the Department of Marketing at Monash University and the Department's coordinator for the PhD program. He specialises in Business-to-Business Marketing, e-Business strategies and performance measurement. He has had industry experience that spans 20 years. He entered the PhD program at the University of New South Wales in 2000 and completed it in 2003. He has published in major journals such as Journal of Business to Business Marketing, Journal of Business Research, Industrial Marketing Management Journal and Journal of Business and Industrial Marketing. He was awarded by PennState University, SMEAL College of business US, for his doctoral dissertation and also received an award from the editorial board of the Journal of Business and Industrial Marketing as the article of the year. The same article was also nominated for the American Marketing Association (TechSIG) 2005 Best Article. He received the Monash Marketing Award for Excellence - Researcher of the year 2006. Samir, is also the Deparment's PhD coordinator.

MKX5371 - Business to Business Marketing

MKF9420 - Introduction to e-Business

MKF5200 - Assessing Marketing Performance

Business to Business Marketing

Strategic Marketing Management

e-Business strategies and Performance Measures

Journals

Polonsky, M. J., Gupta, S., Beldona, S., Hyman, M. Inactivity and the Dynamics of Relationship Development: A Proposed Model, Journal of Strategic Marketing. (Manuscript Accepted - to be published in 2010)

Gupta, S., Polonsky, M., Woodside, A., Webster,C. (2009) The Impact of External forces on Cartel Network Dynamics: Direct reearch in the diamond industry Industrial Marketing Management(Manuscript Accepted)

Gupta, S., Woodside, A., Dubelaar, C., Bradmore, D (2009) Diffusing Knowledge-Based Core Competencies for Leveraging Innovation Strategies, Industrial Marketing Management, Special Issue 38, pp. 219-227.

Gupta, S (2008) Knowledge process outsourcing firms: An Exploratory Study of Lambda Therapeutic Research Ltd (India), Monash Business Review,4(2)pp 8-9.

Gupta, S and A. Woodside (2006) Advancing Theory of New B-to-B Relationships: Examining Network Participants Interpretations of e-Intermediary Innovation, Diffusion, and Adoption Processes, Journal of Business-to-Business Marketing, 13(4), pp 1-23.

Gupta, S., Jack Cadeaux and Chris Dubelaar (2006) Uncovering Multiple Champion Roles in Implementing New-Technology Ventures, Journal of Business Research 59(5) pp 549-563.

Gupta, S., C. Webster (2005) Diamond Industry: Impact of Organizational Structural Changes on Networks, in Global Business and Economic Review Anthology (Dec) pp 220-227.

Woodside, A., S. Gupta and J. Cadeaux (2004) Developing Diffusion Process Models and Strategic Performance Theory for Start-up B2B Electronic Ventures, Journal of Business and Industrial Marketing, 19(1) pp 23-38.

Gupta, S., J. Cadeaux, A. Woodside (2004) Mapping Network Champion Behavior in B2B Electronic Venturing, Industrial Marketing Management, 34(5) pp. 445-503.

Conference Proceedings (refereed papers):

o S. Gupta (2006) Understanding the value of Collaborative R&D in Industrial Markets and its Contribution to Developing Countries, Global Business and Technology Association Conference, June 27- July1, 2006, Moscow, Russia.

o Gupta, S., J. Cadeaux and A. Woodside (2005) Dynamic e-intermediary Innovation/Adoption Processes. Society for Marketing Advances Conference Proceedings, Nov 2-5 San Antonio, TX.

o Webster, C., and S. Gupta (2005) Market Orientation and Innovation for Strategic Integration of Exchange Relationships: The Case of Argyle Diamonds, ANZMAC, Fremantle, Australia, December 5-7.

o Gupta, S. and C. Webster (2005) Diamond Industry: Network Strategy Development in Transitional Economics, Business and Economics Society International Conference, Conference Proceedings, Flagstaff Grand Canyon, Arizona, USA, July 22-25.

o Gupta, S., and J. Cadeaux (2003) Creating Start-up New Ventures: A Conceptual Approach, International Conference for Electronic Business, Singapore, December 9-13.

o Gupta, S., and J. Cadeaux (2003) How Physical Infrastructure Might Moderate Innovation and Organizational Structure and Affect Economic Development in Developing Nations Macromarketing Conference, Connecticut, USA, August 11-14.

o Gupta, S., J. Cadeaux, A. Woodside and C. Dubelaar (2002) Operationalizing the New B2B Electronic Venture: Designing and Implementing Bizmarket.com 2002 AMA Educators Conference Proceedings, Sa Diego, CA August 3-6.

o Cadeaux, J., S. Gupta (2001) e-Business Exchange in Business Network: Competitive Advantage through Superior New Technology A Conceptual Framework, COTIM 2001, Karlsruhe, Germany July 18-20.

o Cadeaux, J., S. Gupta (2001) B2B Electronic Marketplaces and the Competitive Advantage of Developing Nations Macromarketing Conference, Williamsburg, USA August 1-10.

o Gupta, S., C. Dubelaar (2000) Examining the Impact of e-Commerce on Business Performance in a B2B Environment: A Buyers Perspective ANZMAC Gold Cost, Queensland, Australia Nov 28 Dec 1

o Gupta, S. (2000) Generic Strategies and E-Commerce: A Framework to Augment Economic Wealth for Developing Nations Twenty Fifth Annual Macromarketing Conference, Luvran, Croatia, June 22-25

o Gupta, S., K. Wright (1998) World Trade Organizations, Power, Politics and Glass Houses Twenty Third Annual Macromarketing Conference, Rhode Island, USA August

o Gupta, S., K. Wright (1997) Emerging Markets in the Indian Ocean Rim: A Challenge for Science, Organizations and Marketers, Sixth International Conference on Marketing and Development Bucharest, Romania, July 1-4.

Supervision of HDR students

Current:

. Stephen Singaraju

Completed:

. Yao Lisi Liza - "A study of private label grocery"

. Christina Tonkes - "Matching Brands with Celebrity Endorsers"

American Marketing Association

Australian Marketing Institute