Faculty Staff Profile

Current research projects include: the study of how on-line search impacts off-line shopping, assessing the contribution of retail in-store experience, self-service technology, social media, and cultural icons as brands.

See my retail and consumer blog

MKX9550 - Marketing and the International Consumer

MKF5511 - Monash Australian Marketing Study Program (Co-director)

Consumer Behaviour, Retail Marketing, Retail Location, Experiential Retailing, Choice Models, Market Research Methods

Peer reviewed publications

Sands, Sean, Harmen Oppewal and Michael B. Beverland (2009), The effects of in-store themed events on consumer store choice decisions, Journal of Retailing and Consumer Services, 16, 386-395.

Sands, Sean, Harmen Oppewal and Michael B. Beverland (2007), The influence of in-store experiential events on shopping value perceptions and shopping behavior, Advances in Consumer Research, 35, 298-303.

Healy, Michael, Michael B. Beverland, Harmen Oppewal, and Sean Sands (2007), Understanding retail experience: The case for ethnography, International Journal of Market Research, 49(6), 751-778.

Conference presentations

Sands, Sean, Harmen Oppewal (forthcoming), Effects of experiential events on store and mall shoppers value perceptions and behavioral intentions, The European Institute of Retailing and Services Studies (EIRASS), Budapest.

McIver, Peter, Sandra Luxton and Sean Sands (2009), Multichannel Shopping: The Relationship between Search and Purchase Channel Choice, Australian and New Zealand Marketing Academy Conference, Melbourne, Australia.

Ferraro, Carla and Sean Sands (2009), Greentailing: A key to thriving in the recession?, Australian and New Zealand Marketing Academy Conference, Melbourne, Australia.

Sands, Sean, Harmen Oppewal and Michael B. Beverland (2009), The effects of in-store themed events on consumer store choice, The European Association for Education and Research in Commercial Distribution (EAERCD), University of Surrey, UK.

Sands, Sean, Alana Jones and Carla Ferraro (2009), Retailing and the recession, 5th Annual Asia-Pacific Retailing Conference, Hong Kong.

Sands, Sean, Harmen Oppewal and Michael Beveland (2008), A stated choice experiment to study the effect of in-store retail events on store choice, 37th Annual EMAC Conference, Brighton, UK.

Sands, Sean, Harmen Oppewal and Michael B. Beverland, and Michael Healy (2007), Influencing shopping value perceptions: The effect of in-store experiential events, Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Sands, Sean, Harmen Oppewal and Michael B. Beverland (2007), The impact of in-store experiential retail events of consumer store choice decisions, INFORMS Marketing Science Conference, Singapore.

Oppewal, Harmen and Sean Sands (2007), Perceived agglomeration benefits and consumer choice of shopping destination, INFORMS Marketing Science Conference, Singapore.

Sands, Sean (2006), Investigating experiential retail events, Association for Consumer Research (Asia-Pacific), Doctorial Colloquium, Sydney Australia.

Oppewal, Harmen and Sean Sands (2006), Pharmacy shopping and retail agglomeration: An exploratory analysis, The European Institute of Retailing and Services Studies (EIRASS), Budapest.

Oppewal, Harmen and Sean Sands (2005), An analysis of consumer pharmacy shopping trips, Australian and New Zealand Marketing Academy Conference, Freemantle, Australia.

Sands, Sean and Stella Minahan (2004), Customer perceptions of responsible retailing in Australia, Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand.

Sands, Sean (2004), Consumer perceptions of Corporate Ssocial Responsibility, Innovation CSR Conference, Monash Governance Research Unit, Monash University.

Selected Non-Referred (Industry) Presentations and Publications

Sands, Sean and Carla Ferraro (2009), Retail 2020: The future of retail in Asia, 2009 ACRS Retail Thought Leadership Project, Shanghai and Hong Kong.

Sands, Sean and Carla Ferraro (2009), Retail 2020: The future of retail in New Zealand and Australia, 2009 ACRS Retail Thought Leadership Project, Auckland, New Zealand.

Sands, Sean (2009), Redundancies: A less than optimal strategy, ACRS White Paper Series.

Sands, Sean (2009), Online-Offline Trends in Retailing, ACRS White Paper Series.

Sands, Sean (2009), The effect of the Financial Crisis on the retail sector: Implications for convenience retail, Australian Association of Convenience Retailers Annual Conference, Sunshine Coast, Australia.

Sands, Sean (2009), Retail 2020: The future of retail in Australia and New Zealand, Retail World Congress, Sydney, Australia.

Sands, Sean and Jane Hliahel (2005), The impact of corporate social responsibility on the market research industry, AMSRS Conference, Sydney, Australia.

Sands, Sean (2004), Investigating CSR from the Australian retail industry: A retail customer perspective, The Corporate Citizen, Vol.4, No.2, pp. 37-38.

Peta McIver - Honours project - The role of the internet in guiding in-store behaviour (with Dr Sandra Luxton)

Media

Sean is a regular commentator on retailing issues in the media and his research has gained widespread press coverage, including: ABC Radio, BBC Radio, Radio National, Lateline Business, A Current Affair, The Age, Herald Sun, Marketing Magazine, and Retailing Magazine among others.

Industry

Guest presenter at a variety of industry events, including: Australian Interactive Media Industry Association, Australian Association of Convenience Stores, Retail World, National Retail Forum,

Guest Judge, Product of the Year Awards, Australian Fahion Retailer Awards

Advisory Board Member, Online Retailer Conference

Monash

Committee Member, Monash University Human Research Ethics Committee (MUHREC)

Qualified Practicing Market Research (QPMR accreditation)

Australian Market & Social Research Society (Full Member)

Association of Consumer Research

Australia and New Zealand Marketing Academy