Faculty Staff Profile

Awarded: Faculty of Business and Economics Dean's Award for Excellence in Teaching (Monash University), 2006.

Awarded: Graduate Certificate in Higher Education (Monash University), 2007.

MKF9120

Services Marketing; Marketing in Developing Countries; Multivariate Analysis

Saunders, S.G. (2009). Scenario Planning: A Collage Construction Approach, Foresight: The Journal of Future Studies, Strategic Thinking and Policy, 11(2):19-28. ISSN: 1463-6689

Saunders, S.G. (2008). Measuring and Applying the PAKSERV Service Quality Construct: Evidence from a South African Cultural Context. Managing Service Quality: An International Journal, 18(5):442-456.

Saunders, S.G. (2008). Toward Bridging the Gap Between Theory and Empirical Reality. South African Journal of Economics. 76(4):738-748.

Petzer, D.J. and Saunders, S.G. (2008). Cheers. Strategic Marketing, July/August: 50-51.

Saunders, S.G., Bendixen, M. & Abratt, R. (2007). Banking Patronage Motives of the Urban Informal Poor. Journal of Services Marketing, 20(1):52-63.

Saunders, S.G. (2007). The International Political Environment. In International Marketing, Burgess, S. & Bothma, N. E (eds). Cape Town: Oxford University Press. ISBN: 978-0-19-5761269.

Petzer, D. and Saunders, S.G. (2007). South African Breweries Miller. In Contemporary Cases in Southern African Marketing (2nd Edition). Abratt, R., Klopper, H.B. & Viljoen, K. (eds) Cape Town: New Africa Press. ISBN: 978-1-86928-584-5.

Saunders, S.G. (2007). A Confirmatory Factor Analysis of Customer Perceptions of Value Equity in the Internet Music Retail Environment. International Retail and Marketing Review, 2(2):11-21.

West, A. & Saunders S.G. (2006) A Humanistic Approach to Accounting Education in South Africa. South African Journal of Higher Education, 20(5):718-730.

Klopper, H.B., Berndt, A., Chipp, K., Ismail, Z., Roberts-Lombard, M., Subramani, D., Wakeham, M., Petzer, D., Hern, L. and Saunders, S. (2006). Marketing: Fresh Perspectives. Cape Town: Pearson Prentice-Hall. ISBN: 9781868912902

Saunders, S.G. (2005). Market Segmentation Using Quality Perceptions: An Investigation into Higher Education. South African Journal of Higher Education, 19(1):129-143. ISSN 1011-3487.

Saunders, S.G. & Loots A.E. (2005). Measuring the Informal Economy in South Africa. South African Journal of Economic and Management Sciences, 8(1): 92-101. ISSN: 1015-8812

Saunders, S.G. (2003). Co-operation or Conflict. South African Labour Bulletin, 27(4):71-72. ISSN: 0377-5429

Saunders, S.G. (2003). The Experience of Inflation Targeting In Australia: Lessons for South Africa. The South African Journal of Economics, 71(2):298-311. ISSN: 0038-2280

Recent Conferences:

Petzer, D.J. Berndt, A. and Saunders, S.G. (2008). The Impact of the Technology Readiness Index (TRI) on Banking Services in Emerging Economies, Conference Proceedings of the 17th Annual Frontiers in Service Conference, 2-5 October 2008 University of Maryland, Washington DC.

Petzer, D.J. and Saunders, S.G. (2008). The Country-Of-Origin Effect: A Comparison Between the Attitudes of South African and Australian University Students, Conference Proceedings of the Southern African Institute for Management Scientists Annual Conference, 14-17 September 2008, University of the Pretoria, Pretoria.

Petzer, D.J. Berndt, A. and Saunders, S.G. (2008). The Technology Readiness of Urban South Africa Banking Consumers, Conference Proceedings of the Southern African Institute for Management Scientists Annual Conference, 14-17 September 2008, University of the Pretoria, Pretoria.

Saunders, S.G. (2007). Confirmatory Factor Analysis of the PAKSERV Service Quality Construct in a Non-Western Cultural Context, Conference Proceedings of the Australian and New Zealand Marketing Academy Annual Conference, 3-5 December 2007, University of Otago, Dunedin, New Zealand.

West, A. and Saunders, S. (2006). Profiling Accounting Research in South Africa. Conference Proceedings of the Southern African Accounting Association Biannual Conference, 28-30 June 2006, Sun City, South Africa. ISBN: 0-86886-717-9.

Saunders, S.G. & Petzer, D. (2006).Bank Prediction Model for the Urban Informal Poor. Conference Proceedings of the Southern African Institute for Management Scientists Annual Conference, 13-15 September 2006, University Stellenbosch, Stellenbosch. ISBN: 0797211306.

Saunders, S.G. (2006). Effective Communication with English Second Language Students. Vice-Chancellors Showcase of Teaching Excellence, 11-12 December 2006 Monash University Melbourne.

Saunders, S.G. & Petzer, D. (2005). Measuring Service Quality at Pharmacy Clinics in Gauteng, South Africa. Conference Proceedings of the Southern African Institute for Management Scientists Annual Conference, 25-28 September 2005, University of the Free Sate, Bloemfontein. ISBN: 0868866962.

Saunders, S.G. (2005). The Future of a Service-Focused Recorded Music Industry. Conference Proceedings of the AXMEDIS Annual Conference, 30 November -2 December 2005, Florence Italy. ISBN: 8884533554.

Economics Society of Southern Africa

South African Institute of Management Scientists

Australian and New Zealand Marketing Academy