Faculty Staff Profile

MKF9790

MKX5660

Primary research focus is on the distribution of financial services,

be they provided by banks, building societies, insurance companies,

retailers or other suppliers. Particularly interested in developments

in the use of plastic cards as a delivery mechanism for financial services

acceptors, card acquirers and card holders. International research into

researchers in Australia, Denmark, France, Germany, Japan and the United States.

Current research includes:

and in the relationship between card associations, card issuers, card

the plastic cards and payment systems arena has been carried out with fellow

The introduction of smart cards - an international comparison of the critical success factors for the adoption of smart card technology

Measurement of the attributes of the affinity credit card - from the point of view of all three participants in the affinity triangle; the card issuer, the affinity group partner and the card holder

The use of local loyalty cards to revitalise town centres - the establishment of a data base of localised card schemes and a comparison of the different types of card schemes

The comparison of nation-wide loyalty card schemes - a longitudinal study into the growth of such schemes and the information and rewards exchanges associated with them

Affinity Credit Cards: a critical review, International Journal of Retail and Distribution Management, 29 (11) pp.483-512, ISSN 0959-0552

Credit Card Start-ups, Lafferty Publications, ISBN 186068 1107, December 1999 (with D. Cavell)

Proposed Framework for Multi-Disciplinary Research into the Impact of Smart-Card Based Payment Systems in the Banking Industry. ASPAC ISBN 1864730277, April 1999 (with V. Edwards and S. Elliott).

Branding and Relationships in Plastic Cards, Financial Times Business, ISBN 19019 881 4, February 1998.

BOOK CHAPTERS

Introducing Credit Cards into a New Market- The things that marketers need to know about China. Research into Contemporary Issues in Marketing. Best paper series from the Inaugural Australian Conference of the Chartered Institute of Marketing, August 2003, p.p. 209-229.

The Future of Transaction Systems The Retailing Book: Principles and Applications, Prentice Hall, July 2003, p.p. 323-331.

Japanese Retailers and Financial Services Private - Label Card Programmes, Lafferty Publications, September 1997, pp 15-24

Are Consumers and Retailers Ready for Smart Cards? Smart Card Technology International, February 1997 pp 176-183

JOURNAL ARTICLES - REFEREED

The Chinese payment card market: an exploratory study International Journal of Bank Marketing, Vol. 21, No's 6-7, 2003 pp. 324-334

Marketing the Police- from a Force to a Service Journal of Marketing Management, Vol. 18, No 9-10, 2002 pp 857-876 (with Rob Mawby)

The case for Affinity Card Programmes Bankers Journal of Malaysia, No. 120, 2002. p.p. 15-19

The Relationship Rhombus: A Quadratic Relationship Journal of Market-Focused Management. Vol. 5, No.2, 2002 pp.127-134. (With S. Horne)

Knowledge gaps between participants in a triadic relationship. International Journal of Bank Marketing, Vol. 18 No.6, 2000 pp. 287-293 [with S. Horne and P. Naude].

When lemonade is better than whisky: Investigating the equitableness of a supermarket's reward scheme. International Journal of Retail and Distribution Management, Vol. 28, No.12, 2000 pp. 490-497 [with Cathy Parker]

Changes in payments markets, past, present and future: a comparison between Australia and the UK. International Journal of Bank Marketing, Vol. 18, No. 5, 2000 pp 212-221 [with Vic Edwards]