Sue has worked for a number of years in both education and research roles with the Victorian Department of Education and as a Senior Research Fellow at Victoria University, Australia. Her research encompasses a broad range of research areas including, accounting, marketing, strategic management, program and event evaluation, innovation and business growth. Her key responsibilities involve project management and industry liaison.
Monash Staff Publications BOOK CHAPTERS
Breen, J., Bergin-Seers, S. (2005). The Small Business Assistance Dilemma: Is the Disparity between the Offerings of Support Agencies and the Needs of Businesses Irreconcilable? In Keystones of Entrepreneurship Knowledge. Edited by van der Horst, R., King-Kauanui, S. and Duffy, S. Blackwell Publishing.
Breen, J., Bergin-Seers, S., Burgess, S., Campbell, G. (2004). Formulating Policy on E-Commerce and Trade for SMEs in the Asia Pacific Region: An APEC Study, in E-business, E-government and Small and Medium sized Enterprises, Opportunities and Challenges, Idea Group Publishing, Melbourne, 134-155.
Bergin-Seers, S. and Deery, M. (2004) Chapter 2: Australia in A. Morrison and R Thomas (eds) SMEs in Tourism: An International Review, Association of Tourism and Leisure Education, pp.15-24.
JOURNAL ARTICLES
Bergin-Seers, S. & Mair, J. (2009) Emerging Green Tourists in Australia: Their Behaviours and Attitudes, Tourism and Hospitality Research, Vol. 9, Issue 2, p.109-119.
Bergin-Seers, S., Breen, J. & Frew, E. (2008) The Determinants and Barriers Affecting Innovation Management in SMTEs in the Tourist Park Sector, Tourism Recreation Research, Vol, 33, No. 3, 243-253.
Bergin, S. & Jago, L., (2007) Performance Measurement in Small Motels in Australia, Tourism and Hospitality Research, Vol. 7, No.2.
Bergin-Seers, S. & Breen, J. (2002) The Performance of Long Day Care Centres in Rural and Remote Areas, Australian Journal of Early Childhood, Vol. 27, No.1 March.
Breen, J., Bergin-Seers, S., Roberts, I. & Sims, R. (2002) The Impact of the Introduction of the GST on Small Business In Australia, Asian Review of Accounting, Vol. 10, No. 1.
Breen, J. & Bergin-Seers, S., (2002) The Small Business Assistance Dilemma: Is the Disparity between the Offerings of Support Agencies and the Needs of Businesses Irreconcilable?, Small Enterprise Research, The Journal of Small Enterprise Association of Australia and New Zealand, Vol. 10, No. 1.
Bergin, S., Jago, L. & Deery, M., (2000) Benchmarking in the Hospitality Industry: An Important but Misinterpreted Concept, Australian Journal of Hospitality Management, Vol. 7, No. 2, Spring.
CONFERENCE PUBLICATIONS - FULL PAPER REFEREED
Bergin-Seers, S. & Mair, J. (2008), Emerging Green Tourists: Their Behaviours and Attitudes, The BEST Education Network Think Tank VIII, Sustaining Quality of Life through Tourism, Izmir, Turkey, June 24-27.
Bergin-Seers, S., Breen, J. & Frew, E. (2007) Factors Influencing the Use of Business Support by Small Tourism Enterprises, SEAANZ Small Enterprise Conference 2007, Building Sustainable Growth in SMEs, Proceedings SEAANZ Small Enterprise Conference, Manukau City, New Zealand, 23-26 September.
Bergin-Seers, S., Sue Beeton & Lee, C. (2007) 'Environmentally Sustainable Practices of Victorian Tourism Enterprises' in Innovations for Sustainable Tourism. The BEST Education Network Think Tank VII, Innovations for Sustainable Tourism, Flagstaff, Arizona, USA, June 21-24
Bergin-Seers, S., OMahony, B. & Quiazon, R. (2007) The Impact of SARS on Attendance at Events in Australia, Proceedings of the CAUTHE Conference, Tourism - Past Achievements, Future Challenges, 11 14 February, Sydney, Australia.
Bergin-Seers, S. & Jago, L,, (2006) Performance Measures Used by Small Motels in Australia, Victoria, Conference of the Council for Hospitality Management Education, 15th International Research and Teaching Conference, Nottingham, UK, May.
Bergin, S. & Frew, E., (2006) A Framework for the Successful Start-up of Small Nature Based Tourism Operations, International Council for Small Business (ICSB) World Conference, Melbourne. 18-21 June.
Bergin, S. & Roberts, L., (2006) The Nature of Innovation in Small and Medium Tourism Enterprises (SMTEs) in the Tourism Sector, International Council for Small Business (ICSB) World Conference, Melbourne, 18-21 June.
Bergin, S. (2006) An Evaluation of Benchmarking and Business Improvement Web Sites for Small Tourism Enterprises, Tourism Enterprise Strategies: Thriving and Surviving in an Online Era, Proceedings of the TES Conference, Melbourne, 11-12 July.
Bergin, S. (2005) A Process for the Classification of Small Motels in Australia. International Hospitality and Tourism Virtual Conference, Purdue, 18 26 April.
Bergin, S. (2005) Benchmarking Resources for Performance Enhancement In Small Tourism Enterprises, Sharing Tourism Knowledge, Proceedings of the CAUTHE Conference, Alice Springs, 8 5 February.
Bergin-Seers, S., Breen, J., Jago, L. & Carlsen, J. (2003) Small and Medium Sized Tourism Enterprises: The Identification of Good Practice, Riding the Waves of Tourism and Hospitality, Proceedings of the CAUTHE Conference, 8 5 February,
