Faculty Staff Profile

Serve as a member of the editorial board EsicMarket - leading Spanish bilingual marketing journal

MKF 5403 Advanced Business Research

MKF 2111 Buyer Behaviour

MKF 3301 Services Marketing

Consumer Psychology

Services Marketing

Emerald Literati Network - 2008 Awards for Excellence

Refereed Journal Papers 2003-2009

Wlaker, I., Tsarenko, Y., Wagstaff, P., Powell, I., Steel, M., Brace-Govan, J. (2009 forthcoming) The Development of Competent Marketing Professionals, Journal of Marketing Education

Mulyanegara, R. C., Tsarenko, Y. (2009) Predicting brand preferences: An examination of the predictive power of consumer personality and values in Australian fashion market. Journal of Fashion Marketing and Management, 13(3)

Mok, W. H., Tsarenko, Y. and Gabbott, M. (2008) A measurement of emotional intelligence in service encounters. Australasian Marketing Journal, 16(2)

Mulyanegara, R.C., Tsarenko, Y. and Anderson, A. (2008) The Big Five and Brand Personality: Investigating the impact of consumer personality on preferences towards particular brand personality. Journal of Brand Management

Bhandari, M. S., Tsarenko, Y. and Polonsky, M. (2007) A proposed multi-dimensional approach to evaluating service recovery. Journal of Services Marketing, 21 (4)

Tsarenko, Y., Stewart, D. (2006) Consumer privacy concerns with loans offered by Australian financial institutions. Monash Business Review 2(3)

Tsarenko, Y., Mavondo, F., Gabbott, M., Hooley, G. and Greenly G. (2004) Tradeoffs in customer-employee focus: implications on boundary-spanning capabilities, The Journal of Euromarketing 14 (1/2).

Mavondo, F., Gabbott, M. and Tsarenko, Y. (2004) International and Local Student Satisfaction: Resources and Capabilities Perspective. Journal of Marketing for Higher Education 14 (1)

Gabbott, M., Mavondo, F. and Tsarenko, Y. (2003) Measurement Invariance of Marketing Instruments: An Implication Across Countries. Journal of Marketing Management 19 (5-6), p. 523-540.

Dubelaar C., Tsarenko Y. and Gabbott M (2003) Performance Measurement in the Australian Online Securities Marketplace, The International Journal of Bank Marketing, 21 (6-7) p. 335-347.

Gabbott, M., Dubelaar, C. and Tsarenko, Y. (2003) Organisation Response Time to Online Queries, Journal of Asia Pacific Marketing, 2(2) pp. 42-55

Refereed Conference Proceedings 2004-2009

Tsarenko, Y. and Strizhakova, Y. (2009) Insights Into Gendered Consumption: Modeling Retailer Outcomes And Consumer Shopping Characteristics, AMS World Marketing Congress, July, Oslo, Norway.

Mulyanegara, R.C., Tsarenko, Y., Mavondo, F. (2009) Church Marketing: An investigation of the role of market orientation in church participation, AMS World Marketing Congress, July, Oslo, Norway.

Tsarenko, Y., Thomas, D. and Tojib, D.R. (2009) Customer Forgiveness In Situations Of Service Failure, GBATA, July, Prague.

Tsarenko, Y. and Strizhakova, Y. (2009) Service Failures And Customer Forgiveness In The Healthcare Sector, AMA (Winter), February, Tampa, FL.

Tojib, D.R. and Tsarenko, Y. (2008) Determinants of Mobile Entertainment Use: A Conceptual Model, ANZMAC 2008, 1-3 December, Sydney, UNSW

Tsarenko, Y. (2008) What about us? I mean, hey, we are growing, we are here: Women living with HIV/AIDS, AMA (Winter), 15-17 February, Austin, US

Tsarenko, Y., Mavondo, F. (2008). Psychological, Product-Related and Situational Influences in Purchasing Intimate Apparel, AMA (Winter), 15-17 February, Austin, US

Tsarenko, Y., Clulow, V. and Lefroy K. (2007) Examining non-medical service needs of women living with HIV/AIDS, ACR,2007, 25-28 October, Memphis, US

Tsarenko, Y., Stewart, D. and Mavondo F. T. (2007) Relationship between comfort and trust in the context of disclosing information to financial services providers, AMA Public Policy 2007, 25-28 May, Washington, US

Russell, J. and Tsarenko, Y. (2007) Dyadic perspective on non-medical support services for women living with HIV/AIDS, AMA (Winter), San Diego, US

Tsarenko, Y., Gabbott M. (2006) Forgiveness: A new insight in business relationships. American Marketing Association, August 4-7, Chicago, USA.

Tsarenko, Y., Gabbott M., Russell J. (2006) Non-medical support services for women with HIV/AIDS: Exploratory study. Academy of Marketing Conference, July 3-6, London, UK.

Tsarenko, Y., Walker I., Steel M., Brace-Govan, J., Powell I., Wagstaff, P. (2005). Developing the Marketing Professional: Combining Education and Workplace Experience, Marketing Educators Association, 14-16 April, La Jolla, California

Tsarenko, Y., Stewart, D., Gabbott, M. (2005) Disclosure of personal information in the financial marketplace, AMS, World Marketing Congress, 6-9 July, Germany

Mavondo, F. and Tsarenko, Y. (2005) Organisational learning profiles: implications for innovation and performance, AMS, 25-28 May, Florida

Tsarenko, Y., Mavondo, F., Gabbott M. (2004) Tradeoffs In Stakeholder Orientation: Customer versus Employee Focus, EMAC, May 18-21, Murcia, Spain,

Tsarenko, Y. Stewart, D. and Gabbott M. (2004) Privacy implications in the online financial marketplace, Global Business and Technology Association, Budapest, June 8-12, Cape Town, South Africa.

Tsarenko, Y., Gabbott M. (2004) Forgiveness in business relationships: the role of emotion. Academy of Marketing Science Annual Conference, May 26 -29, Vancouver, Canada.

Supervised to completion

4 PhD students

2 Masters students

Currently supervise

Peeraya Lekkumporn (DBA in progress)

Katy Lefroy (Ph.D. in progress)

I review for the European Journal of Marketing, Journal of Asia Pacific Marketing, American Marketing Association, Academy of Marketing Science Conferences and have session chaired at the Academy of Marketing Science, Global Buusiness and Technology Association.

Academy of Marketing Science

American Marketing Association

Association for Consumer Research