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Faculty Staff Profile

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Dr Yongfu He , Ph.D. (University of Alberta), MEco(Shanghai University of Finance and Economics), BMsc(Donghua University(Shanghai))

Lecturer

Department: Department of Marketing

Email Address: Yongfu.He@buseco.monash.edu.au

Phone Number: +61 3 990 31591

Location: Caulfield Building S6, Room 19

Teaching Commitments

MKX5751 Customer Value Delivery

MKX1500 Retail Management Principles

MKX3445 International Retailing

Monash Staff Publications

Peter T. L. Popkowski Leszczyc,Chun Qiu, and Yongfu He(2009), "Empirical Testing of the Reference-price Effect of Buy-Now Prices in Internet Auctions,"Journal of Retailing, 85(June), 211-21.

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