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Professor Val Clulow is Professor of Business and Head, School of Business and Economics - Gippsland campus, and the Course Director for the Bachelor of Business and Commerce, the faculty's global degree.
Val has supervised higher degree students to completion in areas including: retail centre convenience, trust and community banking, internal service quality in telecommunications, improvisation in start-up firms, decision making on suppliers in a de-regulated electricity environment.
She has a wide range of business experience in retail and services related industries. She has worked as a consultant to a number of Australian firms on projects related to strategic business development, marketing and management training and development and for public sector and not-for-profit clients.
Research
Val has extensive research experience in the design of both consumer-based surveys and interview schedules - used in the collection and analysis of data in areas such as retailing, housing, learning in a business context, and frontline service delivery and has published extensively. Val also has research interests in the fields of stakeholder analysis, the resource-based view of the firm, marketing education and online teaching and learning. She has also consulted on projects involving the use of mentoring and coaching as a business learning strategy.
Her research focus is on strategic issues facing the business sector and draws upon multidisciplinary approaches which include: marketing and society, corporate governance, the resource-based view of the firm, stakeholder theory and learning theory.
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