Equipment and Technical Specifications
Screen based Tobii T120 Eyetrackers (6)
Tobii T120 Eye Trackers enable you to conduct on-screen eye tracking studies for a wide variety of research purposes. Accurate 120 Hz eye tracking delivers reliable results in a natural testing environment.
Tobii T120 Eye Trackers are integrated in a 17-inch TFT monitor and are designed for all types of eye tracking studies where the stimuli can be presented on the monitor. The eye tracking system can be set up easily and run on most Windows computers, providing a highly portable solution that can be used at a variety of locations, both in and out of the lab.
Tobii T120 eye trackers can be used for screen based eye tracking for a broad range of studies, including:
- Psychology studies, using images or movies as stimuli
- Linguistic studies
- Web and software usability studies
- Online marketing studies
- Pretesting of print ads and mail-outs
- Human-Computer Interaction research
- Eye-based computer interaction.
Mobile eye tracker - Tobii Glasses (1)
Mobile eye tracking for research in real-world environments.
Tobii Glasses are a new, unobtrusive and efficient mobile eye tracker (head- mounted eye tracker) for capturing natural behavior in both qualitative and quantitative real-world research. The Tobii Glasses system includes a pair of eye tracking Glasses, a Recording Assistant and, optionally, infrared (IR) markers for automated generation of aggregated eye tracking data from several test subjects.
The discreet, ultra-lightweight design ensures natural behavior and research validity. Accurate data and robust eye tracking capabilities can be relied on in uncontrolled situations and real-world environments. Automated data mapping and aggregation (requiring IR markers), along with system-guided procedures, promote process efficiency.
The Tobii Glasses Eye Tracker is suitable for use in areas such as:
- In-store shopper research: for example, in studies of package design, shelf placement, pop promotion, and store planning
- Out-of-home and TV advertising
- Social interaction research and group dynamics
- Sports research
- Driving/vehicle research
- Training and evaluation
FaceReader is the complete facial expression analysis software. FaceReader is the world's first tool that is capable of automatically analysing facial expressions, providing users with an objective assessment of a person's emotion.
The lab features 8 booths that allow the recording of up to 8 individuals at the same time. This video input can then be run through the Noldus facereader software for fast emotial readings data. Each booth features a an internet connected PC to allow the subject to be subjected to input from the researcher.
Each room features a SANYO XGA overhead projector.
A custom build system provides a 360 degree room view.
There are 8 HP Z400 Workstations and a number of 17" laptop computers.