The Australian Centre for Retail Studies

Marketing for Retail Success (previously known as Marketing your Competitive Advantage)
21 & 22 October 2008, Melbourne

Marketing your Competitive Advantage now known as Marketing for Retail Success, ran earlier in the year with great success. Due to popular demand the program will run again this year!
In order to gain advantage in the fiercely competitive retail environment, it is essential retailers have the knowledge and skills necessary to initiate and implement any strategic and tactical marketing plans and activities. Retailers need to make their business unique in the eyes of their customers and/or prospects.
Marketing for Retail Success will provide retailers, and those that engage with the retail industry, with the framework and tools to proactively harness core competencies, customer focus and most importantly their Brand strengths.

Maximising Your Sales Team Productivity
22 & 23 October 2008, Melbourne

This program provides valuable information to assist in the development of professional business to business selling skills. It is designed to provide insights for business to business sales people and their leaders, into the ways to improve selling success rates and how to build and maintain trusted advisor relationship with your most important current and potential clients. This program has significant relevance to all organisations that provide goods and services to other businesses, particularly where there is a complex selling process and a long sales cycle.
At the completion of this program, participants will be able to use the ADAPTOR® Professional Sales System to maximise customer relationships and sales revenues. The ADAPTOR® Professional Sales System focuses on the implementation of simple and pragmatic professional selling strategies that can not only improve the immediate sales success within an organisation, but also help sales professionals build trusted advisor relationships with their customers, thus generating long-term, recurring revenue streams.
The program will be presented by the Executive Central Group. They are highly experienced sales leaders who are ideally placed to transfer their practical knowledge on these subjects. They are also highly skilled presenters who can impart their knowledge in a highly interactive and engaging way.