In-House Research Facility
The ACRS has direct access to the new Monash Behavioural Research Laboratory, a state-of-the-art research facility with eye-tracking equipment based at the Caulfield campus.
The Behavioural Research Laboratory is spearheading the development of judgment and decision-making research by the university’s academic staff and research students, and serves as an innovative facility for consumer and practitioner research.
Designed as a multi-disciplinary research facility the laboratory is attracting high-quality experimental behavioural research with important social and economic applications. These research findings have distinct implications for marketers of customer focused organisations.