Tracking Research
The ACRS works with a number of retailers, suppliers to the retail industry, and manufacturer brands to track a range of issues, including:
- Advertising campaign performance
- Brand performance
- Brand Awareness
- Customer perceptions and satisfaction
- Employee perceptions and satisfaction
- Competitive market structure
- Loyalty and customer retention
- Price sensitivity
Tracking studies allow marketers and brand managers to monitor, and respond to, brand health or other awareness issues over a period of time. A range of tools can be integrated to tracking studies to aid marketers in obtaining the information required to quickly respond to the market.
