Retail Insights Breakfast Seminar
2012 World Retail Congress and Omni-channel Retailing
Presented by the Department of Marketing Australian Centre for Retail Studies, this year's Retail Insights Seminar will review highlights from the 2012 World Retail Congress, held in London in September, and reveal findings from the latest omni-channel research project.
Sydney - Tuesday, 13 November 2012
Melbourne - Thursday, 15 November 2012
The World Retail Congress is an annual event bringing together global leaders in the retail industry. The 2012 Congress featured a program comprising of incisive keynote sessions and in-depth roundtable discussions, and addressed critical issues pre-occupying retail boardroom agendas, such as emerging markets, technology and innovation, understanding customers and employees in a multi-channel world, and the evolving role of the physical store environment. One of the main themes of this year's Congress was Omni-channel retailing, as shoppers are becoming increasingly comfortable interacting with retailers across multiple channels, creating pressure for retailer's to offer seamless integration across these multiple touchpoints. This channel integration, which is the cornerstone of Omni-channel retailing, presents challenges for retailers, but also provides a unique opportunity to create deeper engagement and a more meaningful experience for shoppers.
2012 World Retail Congress Highlights
Dr Sean Sands, Research Director, ACRS
Sean will deliver key insights from this year's World Retail Congress, with specific reference to macroeconomic, consumer and retail trends. Sean will also present the results of a CEO sentiment survey conducted in August 2012 by the Australian Centre for Retail Studies (ACRS). This research gauges global retail industry sentiment, performance and views of the year ahead. The survey sample comprised 219 senior retail executives from around the world and was presented as the opening address of the 2012 World Retail Congress.
Ben Jones, Executive General Manager - Sales, Salmat
In light of the explosion of omni-channel selling and communications across all areas of retailing, Ben will be highlighting best practice from retailers in the UK and Europe. Who's doing it really well, why they are successful and what lessons we can learn from these top performers.
Omni-channel Shopper Behaviour
Julie Christie, Industry Marketing Manager - Distribution, IBM
Julie will provide an introduction to omni-channel retailing including pitfalls to avoid for retailers. This will include 5 key considerations for retailers when rolling out an omni-channel strategy, and the need to evolve the omni-channel strategy once offerings become more mature.
Jason Pallant, Research Consultant, ACRS
Jason will present results of a comprehensive study encompassing a survey of shoppers and one-on-one interviews with omni-channel thought leaders, including retailers already on the path to becoming an omni-channel organisation. The presentation will include; an update on shopper segments, key elements of an omni-channel offer, barriers and challenges of omni-channel retailing and practical steps to successfully overcoming these challenges.
Sydney - Star Room, Level 6, The Imax Theatre Complex, 31 Wheat Rd, Darling Harbour
Melbourne - Palladium A, Crown Towers, 8 Whiteman Street, Southbank
Sydney - Tuesday, 13 November
Melbourne - Thursday, 15 November
Registration: 7.30 - 8am
Presentations: 8 - 10am
$175 per person (includes full breakfast)
Purchase 5 tickets and receive a 10% discount
Purchase a table of 10 tickets and receive a 15% discount
Department of Marketing
Australian Centre for Retail Studies
PO Box 197, Caulfield East
Phone: +61 3 9903 2455