2013 Retail Thought Leadership: Loyalty Beyond the Card
Supported by
Annual Seminar
In today's dynamic retail environment, there has been a significant shift toward emerging channels such as online, mobile and social media. With this growing number of research tools available to consumers, shoppers are increasingly searching for better value from Australian and global retailers. As such, fostering customer loyalty is becoming more challenging in a digital landscape, with loyalty cards alone no longer sufficient.
Consumer research suggests that consumers will carry five plastic cards on average in their wallet. Since debit and credit cards will account for a least two of the available five 'slots', the battle amongst organisations and loyalty aggregators to ensure that their program is one of the three is fierce and will only become more so. Therefore, the challenge for retailers and property owners now becomes creating loyalty programs that develop meaningful relationships with customers through personalised and memorable experiences.
This year's annual Retail Thought Leadership research project focuses on loyalty beyond the card, exploring drivers of loyalty, customer expectations and global best practice.
Sydney Event
Date: Wednesday 2 July 2013
Time: 7.30am - registration 8.00am - 10.00am presentations including breakfast
Venue: Star room, Level 6, The Imax Theatre Complex, Darling Harbour
Price: AUD$175 per person (includes GST)
Melbourne Event
Date: Thursday 3 July 2013
Time: 7.30am - registration 8.00am - 10.00am presentations including breakfast
Venue: Crown River Room, Crown Casino, 8 Whiteman Street, Melbourne
Price: AUD$175 per person (includes GST)
Supported by research project partners
Coles, Salmat
AMP Capital, Myer, Global Loyalty
Register
Contact Us
Department of Marketing
Australian Centre for Retail Studies
Monash University
PO Box 197, Caulfield East
Victoria 3145
Phone: +61 3 9903 2455
Email: acrs@monash.edu
