Marketing dictionary - Xx, Yy, Zz

"Yes ... But" Method

see Indirect Denial Method.

Young Marrieds

an early stage in the family life cycle; the "young marrieds" group is often targeted by marketers as it is financially well-off and keen to spend, especially on durables. See Family Life Cycle.

Yuppie

commonly used term to describe a lifestyle-based market segment consisting of "young, urban professionals". See Psychographic Segmentation.

Yuppie Puppies

see Baby Bouncers.

Zero Based Budgeting

a method of budgeting in which past sales and previous expenditure levels are ignored; the company formulates its profit goals, determines the actions that will be required to achieve its goals, and estimates the expenditures that will be necessary to carry out the actions.

Zero Level Channel

see Direct Marketing Channel.

Zone Pricing

a pricing method in which all customers within a defined zone or region are charged the same price; more distant customers pay a higher price than those closer to the company's despatch point. Also called Multiple Zone Pricing. See Geographic Pricing.