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About Marketing
Marketing is a fun, dynamic, complex activity (and discipline) that focuses on providing value to both organisations and
consumers. Very simply marketing is about matching what an organisation has (or can do) with someone who wants it.
Marketing is about selling, it is about advertising, but it also so much more. The study and practice of the 'so much
more' is what makes marketing so interesting!
The Department of Marketing
The Department of Marketing is one of the largest providers of tertiary level marketing education in Australia with over
40 full-time academic teaching and research staff. Our department is one of six departments in the Faculty of Business
and Economics. Our head office is situated at the Caulfield campus however we have staff located at Clayton, Peninsula,
Berwick and Gippsland campuses. We have over 1500 students enrolled in undergraduate and postgraduate programs
across all campuses and the various teaching modes.
Advisory boards
As part of our ongoing commitment to relevant and current education in marketing, the Department of Marketing has established
a number of Advisory Boards, which have representatives from a wide variety of Corporate backgrounds. This broad band of
knowledge ensures we will not only be aware of the needs of the Corporate world but will also be abreast of
leading edge marketing technology and practice.
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