The Marketing Dictionary is a comprehensive glossary of marketing terms. You should find most, if not all, of the marketing related terms you will need when studying Marketing.
To search, enter the full name of the term if known, or combine the partial name with wildcard '*'. For example, acc* or *cc. If a list of suggestions appear, choose from the list if the term is found. Alternatively, choose one of the links below to list terms by alphabetical order.
Can't find a term? Suggest one here.
The Department of Marketing gratefully acknowledges the contribution of
Don Bradmore in compiling this resource.
|ACRS Breakfast Seminar|
Retail Insights Seminar
Professor Gordon Cheung from The Chinese University of Hong Kong is visiting the Department from 30 September to 6 October 2014
Prof Cheung will present the following events for the Department of Marketing, Accounting and Management
- Wednesday 1 October, 9am - 1pm, "Introduction to Structural Equation Modeling in Accounting, Marketing and Organizational Research with MPlus Programming" Programming
|ACRS Corporate Partnership|
ACRS Corporate Partnership provides global and local organisations with a range of exclusive benefits.