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Marketing dictionary - Jj
- JIT
- abbrev. Just-In-Time Inventory System.
- Joint Demand
- a situation in which demand for a product rises and
falls with demand for another product with which it is used.
- Joint Venture
- a risk-reducing method of market entry in which two
firms combine forces to manufacture or market a product; a method of entry
into a foreign market in which a firm joins with an overseas company to
establish a partnership for the production and marketing of its product
abroad.
- Judgment Sample
- a type of non-probability sample used in gathering
primary data in marketing research; the sample is drawn from those whom
the market researcher judges to be knowledgeable about the subject. See
Probability Sample; Non-Probability Sample.
- Jury of Executive Opinion
- a forecasting method based on the opinions
of senior management.
- Just-In-Time Inventory System
- an inventory control method, devised
in Japan, for keeping inventory costs to a minimum; supplies are ordered
frequently, but in relatively small quantities. Also known as Kanban.
- Just-In-Time Purchasing
- see Just-In-Time Inventory System.
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