- Ambush Advertising
- a form of promotional activity, usually considered unethical and sometimes illegal, in which an organisation exploits some unrelated event such as a political rally or sporting contest by prominently displaying its advertising material; sometimes referred to as Guerrilla Marketing.
Can't find a term? Suggest one here.
|Master of Marketing|
|Retail Insights Seminar|
Presented by the Australian Centre for Retail Studies, this year's Retail Insights Seminar will review highlights from the 2013 World Retail Congress (Paris) and Shop.org (Chicago) conferences held in October.
Sydney - 3 December 2013
7.30 am - 9.30am
|ACRS Corporate Partnership|
ACRS Corporate Partnership provides global and local organisations with a range of exclusive benefits.