- Ambush Advertising
- a form of promotional activity, usually considered unethical and sometimes illegal, in which an organisation exploits some unrelated event such as a political rally or sporting contest by prominently displaying its advertising material; sometimes referred to as Guerrilla Marketing.
Can't find a term? Suggest one here.
|Master of Marketing|
|Retail Insights Seminar|
Spanish Retail Brand Success
Wednesday, 12 February 2014
|ACRS Corporate Partnership|
ACRS Corporate Partnership provides global and local organisations with a range of exclusive benefits.
Professor Professor Leslie De Chernatony from Aston University Business School, UK is visiting the Department from 9 - 29 April, 2014
Prof De Chernatony will be teaching, presenting at the Department of Marketing Business Breakfast and consulting with Department staff and students