- Ambush Advertising
- a form of promotional activity, usually considered unethical and sometimes illegal, in which an organisation exploits some unrelated event such as a political rally or sporting contest by prominently displaying its advertising material; sometimes referred to as Guerrilla Marketing.
Can't find a term? Suggest one here.
|ACRS Corporate Partnership|
ACRS Corporate Partnership provides global and local organisations with a range of exclusive benefits.
The Department of Marketing (Monash University) welcomes Professor Leslie de Chernatony from Aston University Business School, UK.
Presenting the ACRS Breakfast Seminar: Frameworks to strengthen services brand
Delivering Strategic Brand Management (Master of Marketing)