- Ambush Advertising
- a form of promotional activity, usually considered unethical and sometimes illegal, in which an organisation exploits some unrelated event such as a political rally or sporting contest by prominently displaying its advertising material; sometimes referred to as Guerrilla Marketing.
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|ACRS Breakfast Seminar|
Retail Insights Seminar
Professor Gordon Cheung from The Chinese University of Hong Kong is visiting the Department from 30 September to 6 October 2014
Prof Cheung will present the following events for the Department of Marketing, Accounting and Management
- Wednesday 1 October, 9am - 1pm, "Introduction to Structural Equation Modeling in Accounting, Marketing and Organizational Research with MPlus Programming" Programming
|ACRS Corporate Partnership|
ACRS Corporate Partnership provides global and local organisations with a range of exclusive benefits.