- Ambush Advertising
- a form of promotional activity, usually considered unethical and sometimes illegal, in which an organisation exploits some unrelated event such as a political rally or sporting contest by prominently displaying its advertising material; sometimes referred to as Guerrilla Marketing.
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|2014 Awards for Excellence|
Congratulations to Michael Johnson, recipient of the 2014 Tony Palmer -Monash Marketing Award
|Master of Marketing|
Professor Arch Woodside from Boston College, USA is visiting the Department from 8-9 September 2014
Prof Woodside will present a Marketing Seminar and provide insights into publishing in the Journal of Business Research
|ACRS Corporate Partnership|
ACRS Corporate Partnership provides global and local organisations with a range of exclusive benefits.