- Balloon Test
- in marketing research, a projective interviewing technique in which respondents are presented with a cartoon strip in which there is a blank balloon above the heads of one or more of the characters; respondents are asked to write inside the balloons what they believe the characters are saying. Also referred to as a Cartoon Test.
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|Master of Marketing|
|Retail Insights Seminar|
Presented by the Australian Centre for Retail Studies, this year's Retail Insights Seminar will review highlights from the 2013 World Retail Congress (Paris) and Shop.org (Chicago) conferences held in October.
Sydney - 3 December 2013
7.30 am - 9.30am
|ACRS Corporate Partnership|
ACRS Corporate Partnership provides global and local organisations with a range of exclusive benefits.