- Benefit Concept
- the sum of the bundle of benefits in a consumer's mind which a particular product or brand delivers. For example, for some plane travellers, the benefit concept of a particular airline might be simply speedy arrival at the desired destination, while for others it might include safety, in-flight entertainment and superior service.
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|Master of Marketing|
|Retail Insights Seminar|
Presented by the Australian Centre for Retail Studies, this year's Retail Insights Seminar will review highlights from the 2013 World Retail Congress (Paris) and Shop.org (Chicago) conferences held in October.
Sydney - 3 December 2013
7.30 am - 9.30am
|ACRS Corporate Partnership|
ACRS Corporate Partnership provides global and local organisations with a range of exclusive benefits.