- Black Box Model (of Consumer Behaviour)
- a model used in the study of the buying behaviour of consumers; the model assumes that what takes place in the consumer's 'black box' of the consumer's mind can be inferred from a study of observed stimuli and responses.
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|Master of Marketing|
|Retail Insights Seminar|
Presented by the Australian Centre for Retail Studies, this year's Retail Insights Seminar will review highlights from the 2013 World Retail Congress (Paris) and Shop.org (Chicago) conferences held in October.
Sydney - 3 December 2013
7.30 am - 9.30am
|ACRS Corporate Partnership|
ACRS Corporate Partnership provides global and local organisations with a range of exclusive benefits.