- Bottom-Up Approach to Promotion Budgeting
- an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessary to achieve the specified promotion objectives; these tasks are costed and the total cost, when approved by top management, is the budget.
- See: Top-Down Approach to Promotion Budgeting
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|Master of Marketing|
|Retail Insights Seminar|
Presented by the Australian Centre for Retail Studies, this year's Retail Insights Seminar will review highlights from the 2013 World Retail Congress (Paris) and Shop.org (Chicago) conferences held in October.
Sydney - 3 December 2013
7.30 am - 9.30am
|ACRS Corporate Partnership|
ACRS Corporate Partnership provides global and local organisations with a range of exclusive benefits.