- Brand Association
- the particular thoughts and impressions that a consumer has of a brand; marketers usually attempt to create mental associations that are favourable and strong, and that differentiate it from competing brands.
Can't find a term? Suggest one here.
|Master of Marketing|
|Retail Insights Seminar|
Presented by the Australian Centre for Retail Studies, this year's Retail Insights Seminar will review highlights from the 2013 World Retail Congress (Paris) and Shop.org (Chicago) conferences held in October.
Sydney - 3 December 2013
7.30 am - 9.30am
|ACRS Corporate Partnership|
ACRS Corporate Partnership provides global and local organisations with a range of exclusive benefits.