- Brand Parity
- the similarity of one brand to another; in mature product categories, there are often few distinct differences between brands and organisations attempt to reduce parity and differentiate their brands with advertising and sales promotions.
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|Master of Marketing|
|Retail Insights Seminar|
Presented by the Australian Centre for Retail Studies, this year's Retail Insights Seminar will review highlights from the 2013 World Retail Congress (Paris) and Shop.org (Chicago) conferences held in October.
Sydney - 3 December 2013
7.30 am - 9.30am
|ACRS Corporate Partnership|
ACRS Corporate Partnership provides global and local organisations with a range of exclusive benefits.