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Visiting Academic - Doctor Valentyna Melnyk
Visiting from 3 - 7 April 2009
Doctor Melnyk is a Lecturer in Marketing, Waikato Management School, University of Waikato, New Zealand. Previously she was appointed as an Assistant Professor at the Free University of Amsterdam. She received her PhD from Center at Tilburg University (the Netherlands). Her research interests include customer loyalty, loyalty programs, branding, advertising and cross-cultural marketing. Her dissertation was finalist for the SAP-PIM Marketing Science award, and one of the dissertation chapters is forthcoming as an article in the Journal of Marketing.
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