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Consumers and Retail Research Unit
Description and AimsThe Consumers and Retail Research Unit (CRRU) aims to facilitate and foster academic study into how consumers interact with the retail sector. The unit is an umbrella 'virtual' organization across the research strengths of the Department of Marketing but aims to also cooperate with staff from other departments and faculties. The unit benefits from the presence at Monash of the Australian Centre for Retail Studies (ACRS), which is a separate, commercially based, centre for applied research and industry training within the Department of Marketing. The ACRS has operated as a centre of retail expertise for over 30 years. The CRRU is the academic counterpart of the ACRS and cooperates with the ACRS where possible, for example in developing industry links for funding applications and the dissemination of new knowledge to industry and applied researchers. The CRRU is the academic counterpart of the ACRS and cooperates with the ACRS where possible, for example in developing industry links for funding applications and the dissemination of new knowledge to industry and applied researchers. The CRRU focuses on the demand or consumer based side of retail. Supply side issues are studied by the Australian Supply Chain Management Research Unit, which is another academic research unit within the Faculty of Business and Economics. Background The presence of these research units reflects the increased importance and enhanced status of retailing and channels in the Faculty and at Monash University in general. The increased importance concerns retail as a sector and retail as an area of academic research. The Retail Industry is one of the most important sectors in the economy, providing over 15 per cent of all employment and including some of the largest and most admired companies worldwide. Retailing deals with a large variety of products – ranging from physical products such as packaged goods, to intangible products such as financial services or travel. Traditionally, this sector comprised mostly small businesses who typically invested very little in research, however, these days the retail sector is a driver of technological and managerial change. The importance of retailing for consumers does not need much explanation: most people deal as consumers with retailers almost every day and for many people shopping plays an important part in their lives! There is a long tradition of academic retail research, with the Journal of Retailing being the oldest journal in the marketing discipline. Retail research spans across a range of disciplines, including economics, geography, marketing and management, psychology, sociology and transportation, to mention a few. Recent years however has seen a further increase in the interest in retail studies. At Monash University this increased interest is evidenced by a substantial increase in research output over in the last few years. Staff published in top tier scholarly journals, including the Journal of Retailing and Journal of Marketing Research. Staff were successful in competitive grant applications such as ARC grants and attracted external industry funding. Last but not least there in increasing number of Higher Degree students (Mphil, PhD or DBA) choosing retail topics for their dissertation studies. Keywords
StaffDr Harmen Oppewal, Professor, Marketing Department (Director) Current Research ProjectsCurrent research projects focus on:
Substantial grant income has been received from the Australian Research Council (Linkage and Discovery grants), CRC for Sustainable Tourism and the Advanced Institute of Management Research (UK) There is also a continuing program of commissioned research (with the ACRS) for the International Car Distribution Programme Australia Number of HDR Students10 PhD, 2 MPhil See marketing website. A Selection of Recent PublicationsTsarenko, Y., Clulow, V. and Lefroy K. (2007), ‘Examining non-medical service needs of women living with HIV/AIDS’, in proceedings of the Association of Consumer Research, 25-28 October, Memphis, US. Reid, M and Wood, A (2007), ‘Broadening Blood Donor Markets through Intention-Based Segmentation of Non-Donors’, 12: 113-125.. deBurgh-Woodman, H. and Brace-Govan, J. (2007), ‘What’s in a Name? A Comparative Analysis of Surf and Snow Brand Personalities’, TOURISMOS: An International Multidisciplinary Journal of Tourism, 2(1), 11-29. deBurgh-Woodman, H. and Brace-Govan, J. (2007), ‘We do not live to buy- Why subcultures are different from brand communities and the meaning for marketing discourse’, International Journal of Sociology and Social Policy, 27(5), 193-207. Durkin, M, Jennings, D, Mulholland, G and Worthington, S. (2007), ‘Key influencers and inhibitors on adoption of the Internet for banking’, Journal of Retailing and Consumer Services, InPress. Worthington, S. (2007), ‘An analysis of main and subsidiary credit card holding and spending’, International Journal of Bank Marketing, 25(2), 89-101. Bhandari, M, Tsarenko, Y, Polonsky, M. (2007), ‘A proposed multi-dimensional approach to evaluating service recovery’, Journal of Services Marketing, 21(3), 174-185. Tsarenko, Y., Clulow, V. and Lefroy K. (2007), ‘Examining non-medical service needs of women living with HIV/AIDS’, in proceedings of the Association of Consumer Research, 25-28 October, Memphis, US. Rajaguru, R. and Matanda, M. (2006), ‘Consumer Perception of Store and Product Attributes and its Effect on Customer Loyalty within the Indian Retail Sector’, in proceedings of the Australian and New Zealand Marketing Academy (ANZMAC), 2-6 December, Brisbane, Australia. Porubley, E., Minahan, S., and Dubelaar, C. (2006), ‘ The Consumption of Gift Wrapping’, in proceedings of the Australian and New Zealand Marketing Academy (ANZMAC), 2-6 December, Brisbane, Australia. Phipps, M. and Brace-Govan, J. (2006), ‘Maintaining Relevance to Anti-Consumption Values Through Ideology’, in proceedings of the Australian and New Zealand Marketing Academy (ANZMAC), 2-6 December, Brisbane, Australia. Dubelaar, C., Sohal, A., and Savic, V. (2006), ‘Benefits, impediments and critical success factors in B2C E-business Adoption’, Technovation, 25(11), 1251-1262. Lee, B-C., Ang, L. and Dubelaar, C. (2005), ‘Lemons on the Web: A Signalling Approach to the Problem of Trust in Internet Commerce’, Journal of Economic Psychology, 26 (5), 607-623. Beverland, M., Lim, E., Morrison, M., Terziovski, M. (2006), ‘In-store Music and Consumer-Brand Relationships: Relational Transformation Following Experiences of a (mis)fit’, Journal of Business Research, 59(9), 982-989. Oppewal, H., Alexander, A., and Sullivan, P. (2006), ‘Consumer Perceptions of Corporate Social Responsibility in Town Shopping Centres and Their Influence on Shopping Evaluation’, Journal of Retailing and Consumer Services, 13(4), 261-274. Huang, Y. and Oppewal, H. (2006), ‘Why consumers hesitate to shop online?’, International Journal of Retail and Distribution Management, 34(4/5), 334-353. Mao, W., Oppewal, H., Walker, I. (2006), ‘Provision of Post-purchase Reinforcement Results in Cognitive Dissonance Reduction and Satisfaction Enhancement’, in proceedings of the Australian and New Zealand Marketing Academy (ANZMAC), 2-6 December, Brisbane, Australia. Mok, W-H., Gabbott, M, Tsarenko, Y. (2005), ‘Emotions as a form of Customer Resource in Service Encounters’, in proceedings of the Australian and New Zealand Marketing Academy (ANZMAC), 5-7 December, Fremantle, Australia. Vocino, A and Oppewal, H. (2005), ‘The Effect of Store Name Investments on Perceived Store Quality’, in proceedings of the Australian and New Zealand Marketing Academy (ANZMAC), 5-7 December, Fremantle, Australia. Oppewal, H. and Sands, S. (2005), ‘An Analysis of Consumer Pharmacy Shopping Trips’, in proceedings of the Australian and New Zealand Marketing Academy (ANZMAC), 5-7 December, Fremantle, Australia. Reid, M., Luxton, S and Mavondo, F. (2005), ‘The Relationship between IMC and Its Antecedents: Marketing Orientation and Brand Orientation’, Journal of Advertising, 34(4), 11- 23. Reid, M., Brunso, K., and Grunert, K. (2005), ‘Food-Related Life Style Segments in Australia: What’s the Trend?’, in proceedings of the Australian and New Zealand Marketing Academy (ANZMAC), 5-7 December, Fremantle, Australia. Arentze, Th., Oppewal, H, and Timmermans, H. (2005), ‘A Multipurpose Trip Model to Assess Retail Agglomeration Effects’, Journal of Marketing Research, 42(1), 109-115. Oppewal, H. and Holvoake, B. (2004), ‘Bundling and Retail Agglomeration Effects on Shopping Behavior’, Journal of Retailing and Consumer Services, 11, 61-74. Reimers, V and Clulow, V. (2004), ‘Retail concentration: a comparison of spatial convenience in shopping strips and shopping centres ’,Journal of Retailing and Consumer Services, 11 (4), 207-221. Oppewal, H. and Koelemeijer, K. (2005), ‘More Choice is Better: Effects of Assortment Size and Composition on Assortment Evaluation’, International Journal of Research in Marketing, 22(1), 45-60. Morrison, M., Wang, P., Oppewal, H. and Waller, D. (2005), ‘Comparing Choice Models Across Decision States: Some Preliminary Results’, in proceedings of the Australian and New Zealand Marketing Academy (ANZMAC), 5-7 December, Fremantle, Australia. Dixon, J., Bridson, K., Evans, J., and Morrison, M. (2005), ‘An Alternative Perspective on Relationships, Loyalty, and Future Store Choice’, The International Review of Retail, Distribution, and Consumer Research, 15(4), 351-374. Recent or Forthcoming EventsSeminars Department of Marketing Seminar Series - click for details Australian Centre for Retail Studies - click for details Conferences 2008 European Marketing Academy Conference, 27-30 May, Brighton, UK 2008 INFORMS Marketing Science Conference, 12-14 June, Vancouver, Canada. 2008 Global Marketing Conference, 20-23 March, Shanghai, China. 2007 Australia New Zealand Marketing Academy (ANZMAC) conference, 3-5 December, Dunedin, New Zealand 2008 American Collegiate Retailing Association, 13-16 January, New York, USA. 2008 Association for Consumer Research, 23-26 October, San Francisco, USA. ContactsProfessor Harmen Oppewal, Director, Consumers and Retail Research Unit, tel: (03) 9903 2653 |
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