- Description and Aims
- Current Projects
- HDR Students
- Recent/Forthcoming Events
- A Selection of Recent Publications
Description and Aims
The Consumers and Retail Research Unit (CRRU) aims to facilitate and foster academic study into how consumers interact with the retail sector. The unit is an umbrella 'virtual' organization across the research strengths of the Department of Marketing but aims to also cooperate with staff from other departments and faculties.
The unit benefits from the presence at Monash of ACRS,which is a separate, commercially based, centre for applied research and industry leadership within the Department of Marketing. The ACRS has operated as a centre of retail expertise for over 30 years. The CRRU is the academic counterpart of the ACRS and cooperates with the ACRS where possible, for example in developing industry links for funding applications and the dissemination of new knowledge to industry and applied researchers.
The Retail Industry is one of the most important sectors in the economy, providing over 15 per cent of all employment and including some of the largest and most admired companies worldwide. Retailing deals with a large variety of products – ranging from physical products such as packaged goods, to intangible products such as financial services or travel. Traditionally, this sector comprised mostly small businesses who typically invested very little in research, however, these days the retail sector is a driver of technological and managerial change. The importance of retailing for consumers does not need much explanation: most people deal as consumers with retailers almost every day and for many people shopping plays an important part in their lives!
There is a long tradition of academic retail research, with the Journal of Retailing being the oldest journal in the marketing discipline. Retail research spans across a range of disciplines, including economics, geography, marketing and management, psychology, sociology and transportation, to mention a few. Recent years however has seen a further increase in the interest in retail studies.
At Monash University this increased interest is evidenced by a substantial increase in research output over in the last few years. Staff published in top tier scholarly journals, including the Journal of Retailing, Journal of Consumer Research, Journal of Marketing Research, Journal of Service Research, and Marketing Science. Staff were successful in competitive grant applications such as ARC grants and attracted external industry funding. Last but not least there in increasing number of Higher Degree students (Mphil, PhD or DBA) choosing retail topics for their dissertation studies. Several of the CRRU staff also participate in the Experimental Design research group. This group has access to the Business and Economics Behavioural Lab, a state-of-the-art facility for research into consumer perception and decision making processes including brand perceptions, information search and store choice.
- consumer decision making
- consumer culture
- consumer trends
- shopping behaviour
- choice modelling
- demand analysis
- market analysis
- spatial analysis
- retail brands
- store location
- store atmosphere
- services in retail
- experiential retail
- shopping centre research
- Dr Harmen Oppewal, Professor, Marketing Department (Director)
- Mark Bender, Lecturer, Department of Business Law and Taxation
- Dr Jan Brace-Govan, Associate Professor, Department of Marketing
- Dr Tracey Dagger, Associate Professor, Department of Marketing
- Dr Peter Danaher, Professor, Department of Marketing
- Dr Carla Ferraro, Research Fellow, ACRS
- Dr Yongfu He, Senior Lecturer, Department of Marketing
- Dr Junzhao Ma, Lecturer, Department of Marketing
- Dr Isabella Maggioni, Research Fellow and Senior Research Consultant, ACRS
- Dr Margaret Matanda, Senior Lecturer, Department of Marketing
- Dr Mauricio Palmeira, Senior Lecturer, Department of Marketing
- Dr Sean Sands, Senior Research Fellow and Research Director, ACRS
- Dr Satheeshkumar Seenivasan, Lecturer, Department of Marketing
- Dr Dominic Thomas, Senior Lecturer, Department of Marketing
- Dr Dewi Tojib, Senior Lecturer, Department of Marketing
- Dr Yelena Tsarenko, Associate Professor, Department of Marketing
Current Research Projects
Current research projects focus on:
- Consumer shopping behaviour
- Assortment perceptions
- Store location and agglomeration effects
- Store names as brand names
- Store atmosphere and the retail experience
- The role of personal selling
- Loyalty programs in retail
- Distribution issues in the automotive sector
- Franchising in retail
- Corporate social responsibility in retail
- Ethnic minorities and store choice
- Online impulse purchase behaviour
- Consumer channel choice
- Sequential choice analysis and multipurpose shopping
- Food retailing competition at the micro-level
- Refuelling behaviour and consideration set formation
Recent or Forthcoming Events
A Selection of Recent Publications (by year)
2014 Journal Publications
- Campbell, C. L., Ferraro, Carla, & Sands, Sean. (2014). Segmenting consumer reactions to social network marketing. European Journal of Marketing, 48(3/4), 432-452.
- Campbell, C. L., Cohen, J., & Ma, Junzhao. (2014). Advertisements just aren't advertisements anymore - A new hierarchy for evolving forms of online "advertising". Journal of Advertising Research, 54(1), 7-10.
- Conduit, J., Matanda, Margaret, & Mavondo, Felix. (2014). Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation. Journal of Marketing Management, 30(13-14), 1320-1352.
- Dagger, Tracey, & Danaher, Peter. (2014). Comparing the effect of store remodeling on new and existing customers. Journal of Marketing, 78(3), 62-80.
- Debenedetti, A., Oppewal, Harmen, & Arsel, Z. (2014). Place attachment in commercial settings: a gift economy perspective. Journal of Consumer Research, 40(5), 904-923.
- Gurrieri, L., Brace-Govan, Jan, & Previte, J. (2014). Neoliberalism and managed health: Fallacies, façades and inadvertent effects. Journal of Macromarketing, 34(4), 532-538.
- Khajehzadeh, S., Oppewal, Harmen, & Tojib, Dewi. (2014). Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit. Journal of Business Research, 67(11), 2447-2455.
- Lefroy, K., & Tsarenko, Yelena. (2014). Dependence and effectiveness in the non-profit-corporate alliance: The mediating effect of objectives achievement. Journal of Business Research, 67(9), 1959-1966.
- Maggioni, Isabella, Marcoz, e. M., & Mauri, C. (2014). Segmenting networking orientation in the hospitality industry: an empirical research on service bundling. International Journal of Hospitality Management, 42, 192-201.
- Palmeira, Mauricio. (2014a). The interplay of products from the same product line: the role of brand reputation. European Journal of Marketing, 48(9/10), 1648-1663.
- Palmeira, Mauricio. (2014b). Intuitions in conflict: Preference reversals due to switch between sensitization and diminishing sensitivity. Journal of Behavioral Decision Making, 27(2), 124-133.
- Panagiotelis, A., Smith, M. S., & Danaher, Peter. (2014). From Amazon to Apple: Modeling online retail sales, purchase incidence and visit behavior. Journal of Business and Economic Statistics, 32(1), 14-29.
- Snell, L., White, L., & Dagger, Tracey. (2014). A socio-cognitive approach to customer adherence in health care. European Journal of Marketing, 48(3/4), 496-521.
- Tojib, Dewi, & Khajehzadeh, S. (2014). The role of meta-perceptions in customer complaining behavior. European Journal of Marketing, 48(7/8), 1536-1556.
- Wang, D., Oppewal, Harmen, & Thomas, Dominic. (2014). Exploring attitudes and affiliation intentions towards consumers who engage in socially shared superstitious behaviors: A study of students in the East and the West. Psychology & Marketing, 31(3), 203-213.
2013 Journal Publications
- Dagger, Tracey, Danaher, Peter , Sweeney, J. C., & McColl-Kennedy, J. R. (2013). Selective halo effects arising from improving the interpersonal skills of frontline employees. Journal of Service Research, 16(4), 488-502.
- Danaher, Peter, & Dagger, Tracey. (2013). Comparing the relative effectiveness of advertising channels: A case study of a multimedia blitz campaign. Journal of Marketing Research, 50(4), 517-534.
- Gurrieri, L., Previte, J., & Brace-Govan,Jan. (2013). Women’s Bodies as Sites of Control: Inadvertent Stigma and Exclusion in Social Marketing.Journal of Macromarketing, 33(2), 128-143.
- He, Yongfu, & Popkowski Leszczyc, P. T. L. (2013). The impact of jump bidding in online auctions. Marketing Letters, 24(4), 387-397.
- Hodge, C., Oppewal, Harmen, & Leckie, C. (2013). Determinants of Franchise Conversion: A Franchisee Perspective. European Journal of Marketing, 47(10), 1554-1575.
- Huang, Y., Oppewal, Harmen, & Mavondo,Felix. (2013). The Influence of ethnic attributes on ethnic consumer choice of service outlet. European Journal of Marketing, 47(5/6), 877-898.
- Matanda, Margaret, & Ndubisi, N. O. (2013). Internal marketing, internal branding and organisational outcomes: The moderating role of perceived goal congruence. Journal of Marketing Management, 29(9-10), 1030-1055.
- Oppewal, Harmen, Tojib, Dewi, & Louvieris, P. (2013). Experimental Analysis of Consumer Channel-mix Use. Journal of Business Research, 66(11), 2226-2233.
- Palmeira, Mauricio, & Srivastava, J. (2013). Free ≠ Cheap: A selective accessibility account on the valuation of free offers. Journal of Consumer Research, 40(4), 644-656.
- Raciti, M. M., Ward, T., & Dagger, Tracey. (2013). The Effect of Relationship Desire on Consumer-to-Business Relationships. European Journal of Marketing, 47(3/4), 615-634.
- Rajaguru, R., & Matanda, Margaret. (2013). Effects of inter-organisational compatibility on supply chain capabilities: exploring the mediating role of inter-organisational information systems (IOIS) integration. Industrial Marketing Management, 42(4), 620-632.
- Tsarenko, Yelena, Ferraro, Carla, Sands, Sean, & McLeod, C. (2013). Environmentally conscious consumption: The role of retailers and peers as external influences. Journal of Retailing and Consumer Services, 20(3), 302-310.
- Tsarenko, Yelena, & Strizhakova, Y. (2013). Coping with Service Failures: The role of emotional intelligence, self-efficacy and intention to complain. European Journal of Marketing, 47(1/2), 71-92.
2012 Journal Publications
- Clarke, I., Kirkup, M., & Oppewal, Harmen. (2012). Consumer satisfaction with local retail diversity in the UK: Effects of supermarket access, brand variety and social deprivation. Environment and Planning A 44(8), 1896-1911.
- Dagger, Tracey, & David, M. (2012). Uncovering the real effect of switching costs on the satisfaction-loyalty association: The critical role of involvement and relationship benefits. European Journal of Marketing, 46(3/4), 447-468.
- Danaher,Peter, & Dagger,Tracey. (2012). The 38-Percent Solution. Journal of Advertising Research, 52(2), 225-233.
- Danaher, Peter, & Dagger,Tracey. (2012). Using a Nested Logit Model to Forecast Television Ratings. International Journal of Forecasting, 28(3), 607-622.
- Malhotra, N., Mavondo, Felix, Mukherjee, A., & Hooley, G. (2012). Service quality of frontline employees: A profile deviation analysis. Journal of Business Research, 66(9), 1338-1344.
- Mao, Wen, & Oppewal,Harmen. (2012). The attraction effect is more pronounced for consumers who rely on intuitive reasoning. Marketing Letters, 23(1), 339-351.
- McColl-Kennedy, J. R., Vargo, S. L., Dagger, Tracey, Sweeney, J. C., & van Kasteren, Y. (2012). Health Care Customer Value Co-creation Practice Styles. Journal of Service Research, 15(4), 370-389.
- Nguyen, D. T., McColl-Kennedy, J., & Dagger, Tracey. (2012). Matching Service Recovery Solutions to Customer Recovery Preferences. European Journal of Marketing, 46(9), 1171-1194.
- Stakhovych,Stanislav, Bijmolt, T. H. A., & Wedel, M. (2012). Spatial dependence and heterogeneity in Bayesian Factor Analysis: A cross-national investigation of Schwartz Values. Multivariate Behavioral Research, 47(6), 803-869.
- Strizhakova, Y., Tsarenko, Yelena, & Ruth, J. A. (2012). "I'm mad and I can't get that service failure off my mind": Coping and rumination as mediators of anger effects on customer intentions. Journal of Service Research, 15(4), 414-429.
- Tojib, Dewi, &Tsarenko, Yelena. (2012). Post-adoption modeling of advanced mobile service use. Journal of Business Research, 65(7), 922-928.
- Tsarenko,Yelena, & Tojib, Dewi. (2012). The role of personality characteristics and service failure severity in consumer forgiveness and service outcomes. Journal of Marketing Management, 28(9-10), 1217-1239.
- Van Rijnsoever, F., & Oppewal, Harmen. (2012). Predicting early adoption of successive video player generations. Technological Forecasting & Social Change, 79(3), 558-569.
Professor Harmen Oppewal, Director, Consumers and Retail Research Unit, tel: (03) 9903 2653