Research newsletter

Vol. 6 (2007), No.1 (Apr) - Print version

• Editorial
• Recent successes
• Current Journal special issues
• Visiting Academics
• Higher Degree by Research

Editorial

The last six months have been a busy time for the Department of Marketing. While the work on several ARC and CRC grants is ongoing (see http://www.buseco.monash.edu.au/research/arcprojects.php#mkt1) and three new applications were submitted, there were the ANZMAC conference in Brisbane (December), the Monash Marketing Awards for Excellence night (guest speaker Clive Hamilton) and the Department research day in February. At the research day, Wagner Kamakura and Carla Taines gave very helpful presentations relating to research output. Prof. Wagner Kamakura, from Duke University in the US, was visiting us for the second time. Our other visitor was Prof Geoff Crouch from nearby La Trobe University. Geoff was spending part of his sabbatical at Monash. He has long established links with us as he was among the first, if not the first Monash PhD graduate in marketing.

Of course the Department has also been occupied by preparations for the RQF. At this moment, the Department, and university at large, are still digesting the results of the Mock RQF (held in 2006) and is preparing the submission for the first real RQF (due in 2008 and based on research outputs produced over the period 2001-2006), Staff should however already be looking further beyond. Given the long time lines of academic research projects it will be important to start preparing early for this second, and perhaps most crucial RQF round. This second round will capture research undertaken in the period between 2007 and 2012 (assuming the rule of the game will not change). The RQF will have a major impact on how all universities operate and their perceptions in the public eye. The key is quality research – an objective that aligns with the Department’s goal to undertake research that is relevant and has an impact within our business communities and society in general.

This newsletter also affords the opportunity to showcase the achievements of many staff members who have been actively involved in publishing, presenting, or submitting work. Congratulations to both Francis Farrelly and Samir Gupta for their recent awards. On a different note, the Department welcomes Jeff Rogut (Executive Director, Australian Centre for Retail Studies) and Dayna Simpson (Lecturer) and our new PhD students: Katy Lefroy and Wei Jiang.

In March this year ACRS released two new reports; ‘Shopfloor to Boardroom Final Report’ and ‘2006 Australian Retail Snapshot Report’. The first report is based on the results of a three year project examining recruitment, staff turnover and progression within the retail industry. The second is an annual report designed to provide readers with a snapshot of what has happened in the retail industry over the preceding year.  

Looking to the future, the Department will be hosting ANZMAC in 2009. This seems a long way off but preparations will start early to make the most of this event. The 2007 conference will be hosted by Otago and the 2008 by the University of Western Sydney; for both events the Department of Marketing will be the premier sponsor (as it was for the last one organised by QUT in Brisbane).

Recent successes

• JOURNAL ARTICLES
• BOOKS/BOOK CHAPTERS
• FORTHCOMING ATTRACTIONS
• IMPACT
• EXPOSURE
• SERVICE
• CONFERENCE PRESENTATIONS
• TRADE PUBLICATIONS
• INDUSTRY PRESENTATIONS
• MEDIA EXPOSURE

JOURNAL ARTICLES

Crouch, G.I., Harmen Oppewal, Huybers, T., Dolnicar, S., Louviere, J.J. and Devinney, T. (2007) ‘Discretionary Expenditure and Tourism Consumption: Insights from a Choice Experiment’, Journal of Travel Research, 45 (3), 1-12.

Devlin, J.F., Worthington, Steve and Gerrard, P., (2007) ‘An analysis of main and subsidiary credit card holding and spending’, International Journal of Bank Marketing, 25 (2), 89-101.

Gupta, Samir and Woodside, A., (2006) ‘Advancing theory of new B-to-B relationships: Examining network participants’ interpretations of E-intermediary innovation, diffusion, and adoption processes’, Journal of Business–to-Business Marketing, 13 (4), 1-26.

Jevons, Colin. (2006) ‘Universities: a Prime Example of Branding Going Wrong’, Journal of Product and Brand Management, 15 (7), 466-467.

Newton, Fiona, Ewing, Mike, Burney, S. and Vella-Brodrick, D., (2007) ‘Medical clinic facilities and doctor characteristics: What older rural men value’, Australian Journal of Rural Health, 15, 41-45.

Reid, Mike and Wood, A., (2007) ‘An investigation into blood donation intentions among non-donors’, International Journal of Nonprofit and Voluntary Sector Marketing, March 2007 (Online).

Polonsky, M. J., and Jevons, Colin. (2006) ‘Understanding Issue Complexity When Building A Socially Responsible Brand’, European Business Review, 18, (5), 340-349.

Shumanov, Michael (DBA student) and Ewing, Mike, (2007) ‘Developing a global CRM strategy’, International Journal of E-Business Research, 3 (2), 70-82.

Worthington, Steve and Willis, Mike, (2006) ‘Foreign credit cards in China: To adopt or not to adopt?’, Journal of Asia Pacific Business, 7 (3), 45-77.
Worthington, Steve, (2006) ‘Are you being served?’, Monash Business Review, 2 (3), 42-43.

BOOKS/BOOK CHAPTERS

Aaker, D.A., Kumar, V., Day, G.S., Lawley, M. and Stewart, David, (2007), ‘Marketing Research’, 2nd Pacific Rim Ed, John Wiley & Sons Australia, Ltd, Australia.

FORTHCOMING ATTRACTIONS

Dolnicar, S.,Crouch, G.I., Devinney, T., Huybers, T., Louviere, J.J. and. Oppewal, Harmen, ‘Tourism and discretionary income allocation: Heterogeneity among households’, accepted for publication in Tourism Management.

Farrelly, Francis and Greyser, S., ‘Taking the game inside: Strategic sport sponsorship and internal marketing’ accepted for publication in Harvard Business Review.

Newton, Fiona, Burney, S., Frydenberg, M., Millar, J. and Ng, K., ‘Assessing mood and general health-related quality of life among men treated in Australia for localized prostate cancer’, to be published in International Journal of Urology, 2007.

Ong, A, Oppewal, Harmen and Bednall, D., ‘Routinization of grocery shopping behavior’, forthcoming in Advances in Consumer Research (Asia-Pacific), 2007.

Morrison, M, Oppewal, Harmen, Waller, D. and Wang, P., ‘Decision states and information acceleration: Effects of acceleration on information search and product preferences’, forthcoming in a special session report in Advances in Consumer Research (Asia-Pacific), 2007. 

Pittard, N. (PhD candidate), Ewing, Mike, and Jevons, Colin, ‘Aesthetic theory and logo design: examining consumer response to proportion across cultures’, accepted for publication in International Marketing Review, 2007.

Reid, Mike, has had a paper on professional service marketing accepted for publication in Journal of Services Marketing, 2007.

Worthington, Steve, Lu, X. and Stewart, David, ‘The adoption and usage of credit cards by urban-affluent consumers in China’, International Journal of Bank Marketing, Special Issue, 2007.

IMPACT

Jevons, Colin (2005), ‘Names, brands, branding? Beyond the signs, symbols, products and services’, Journal of Product and Brand Management, Vol. 14, no. 2, pp. 117-118 comes in at #12 on this immediacy ranking.

Jevons, Colin, Gabbott, Mark, and de Chernatony, L. (2005), ‘Customer and brand manager perspectives on brand relationships: a conceptual framework‘, Journal of Product and Brand Management, Vol. 14, no.5, pp. 300-309 is the ninth most downloaded article overall in 2006 for this publication.

Worthington, Steve, (2007) ‘An analysis of main and subsidiary credit card holding and spending’, International Journal of Bank Marketing, Vol 25 No. 2 pp. 89-101 was one of only 10 noteworthy articles selected by Emerald publishers for inclusion this month.

EXPOSURE (Getting publicity for empirical/scholarly research)

Maureen Griffith conducted a radio interview with 2SER in Sydney and a newspaper interview with MX.

Steve Worthington was quoted on several occasions in The Australian Financial Review on banking and loyalty/credit cards in December 2006 and January 2007.

SERVICE

Mike Ewing reviewed papers for Journal of Advertising and Journal of Retailing.

Maureen Griffiths reviewed papers for the Council for Australian University Tourism and Hospitality Education Conference held in Feb 2007.

Colin Jevons, Track Co-chair for the European Association for Consumer Research, June 2007.

Colin Jevons on the Editorial Board for Journal of Consumer Affairs.

Michael Morrison reviewed papers for Journal of Consumer Behaviour: An International Review.

Harmen Oppewal reviewed papers for Journal of Marketing Research, Spatial Economic Analysis, Journal of Retailing and Consumer Services, Regional Studies, Tourism Management, Decision Support Systems, Journal of Environmental Management and conference papers for EAERDC Conference 2007 and EMAC Conference 2007. Examined one PhD thesis. Was ranked among the best reviewers for Marketing Science (see Marketing Science editorial, vol 25(4), Aug 2006).

Steve Ogden-Barnes is an invited Member on the Melbourne City Council Retail Advisory Board.

Steve Worthington reviewed papers for Journal of Customer Behaviour and International Journal of Bank Marketing.

CONFERENCE PRESENTATIONS

Griffiths, Maureen presented at the Atlas Annual Conference, Poland, September 2006.

Mao, W. (PhD candidate), Oppewal, Harmen and Walker, Ian, ‘Provision of post-purchase reinforcement results in cognitive dissonance reduction and satisfaction enhancement’, ANZMAC, Brisbane, Dec 2006.

Ogden-Barnes, Steve addressed Life Pharmacy (NZ) Supplier and Business Manager Conference, March 2007.

Ogden-Barnes, Steve presented at Retail Revolution Conference in KL, Malaysia, November 2006.

Oppewal, Harmen, ‘Experimental design’, Invited seminar at the ANZMAC Doctoral Colloquium, ANZMAC, Brisbane, December 2006.

Oppewal, Harmen, ‘Research in practice’, presentation in special session on research networks and research collaboration, ANZMAC, Brisbane, December 2006.

Polonsky, M. J. and Jevons, Colin, ‘Building a corporate socially responsible brand: An investigation of organizational complexity’, ANZMAC Conference, Brisbane, December 2006.

Rushdi, Mustabshira and Jae H.K, ‘Investigating the relationship between stock returns and inflation in Australia: an ARDL bounds testing approach’, Third International Business Research Conference, organised by world Business Institute, Melbourne, November 2006.

Vocino, A. and Oppewal, Harmen, ‘Antecedents of brand credibility under asymmetrical information, ANZMAC, Brisbane, December 2006.

Wang, P, Morrison, M, Oppewal, Harmen, Waller, D, ‘Consumer characteristics and decision states:  A study of new product purchase intention’, ANZMAC, Brisbane, December 2006.

Worthington, Steve, Lu, X. and Stewart, David, ‘Consumer attitudes and behaviours towards using credit cards in China’, Fordham University Conference on the marketing of Financial Services, New York, November 2006.

TRADE PUBLICATIONS

Worthington, Steve, ‘Banking at the checkout’, European Retail Digest, Said Business School Oxford,Issue 50, 2006, 54-56.

INDUSTRY PRESENTATIONS

In February Department of Marketing together with The Eli Broad Graduate School of Management, Michigan State University, USA, presented an intensive Supply Chain and Logistics Management Executive Development Program to 45 industry practitioners. The program was held over five days and received sponsorship from GRA, an expert consulting firm that specialises in demand, inventory and supply chain optimisation.  Ken Grant was program director with involvement from Peter Dapiran in program development and preparation.

Michael Morrison presented on ‘Emotional branding’ to Grocon Board of Directors, APRA, Reho Travel, L’Oreal Asia Pacific and General Motors.

Steve Ogden-Barnes, ACRS, ‘Maximise your marketing efforts. Multi-channel marketing: Why you need it‘ presented to Monash Alumni Gearing for Success, September 2006.

Steve Ogden-Barnes, ACRS, was invited to present ‘International retail perspectives 2006’ at the KPMG Business School in Sydney and Melbourne during October and November 2006.

Steve Ogden-Barnes, ACRS, ‘A customer centric, multi-channel future’, Retail Revolution Conference, Kuala Lumpur, November 2006.

Steve Worthington, ‘The impact of retailer entrants into the market for financial services’, CIM Ireland/University of Ulster, Financial Services Interest Group, Belfast, Northern Ireland, October 2006.

Steve Worthington, ‘Consumer credit card penetration in China’, Chartered Institute of marketing, Belfast, Northern Ireland, October 2006.

Steve Worthington, ‘Impact of retailer entrants into the market for financial services, on customer acquisition and loyalty’, European Financial Management and Marketing Association (EFMA) Budapest, November 2006.

MEDIA EXPOSURE (expert opinion/commentary)

Michael Morrison was interviewed for his expert opinion in Retailing by The Age, Culture Magazine, The Financial Review, A Current Affair and ABC Radio.

Current Journal special issues

The Journal of Consumer Affairs - Special Issue on Financial Literacy: Public Policy and Consumers' Self-Protection.  Manuscripts are due by 1 June 2007.  See "JCA Author Guidelines" at: http://www.blackwellpublishing.com/submit.asp?ref=0022-0078&site=1

Visiting Academics

Geoffrey Crouch - Latrobe University, Head of Department / Professor of Marketing. Professor Crouch is joint Chief Investigator with Professor Harmen Oppewal on a CRC Sustainable Tourism grant.  Visiting from 2 October 2006 -30 March 2007, Geoff was spending part of his sabbatical at Monash. He has long established links with us as he was among the first Monash PhD graduates in marketing. He, among others, presented to the Department about his research on space tourism.

Wagner Kamakura - Professor of Marketing, Duke University, USA. three week visit 28 January – 18 February 2007. He shared his expertise in quantitative methodologies with HDR candidates and staff and with MBA students in class. He conducted two workshops at the department’s Research Retreat – Quant Skills and Publications Review. This is Prof Kamatura’s second visit to the Department.

Higher Degree by Research

Completion:
Tatiana Anisimova, Felix Mavondo & Mike Reid supervisors.
New starter:
Wei Jiang, MPhil, Felix Mavondo supervisor.
Katy Lefroy, Yelena Tsarenko supervisor.