Research newsletter

Recent successes

• JOURNAL ARTICLES
• BOOKS/BOOK CHAPTERS
• AWARDS
• FORTHCOMING ATTRACTIONS
• IMPACT
• EXPOSURE
• SERVICE
• CONFERENCE PRESENTATIONS
• TRADE PUBLICATIONS
• INDUSTRY PRESENTATIONS
• MEDIA EXPOSURE

JOURNAL ARTICLES

Crouch, G.I., Harmen Oppewal, Huybers, T., Dolnicar, S., Louviere, J.J. and Devinney, T. (2007) ‘Discretionary Expenditure and Tourism Consumption: Insights from a Choice Experiment’, Journal of Travel Research, 45 (3), 1-12.

Devlin, J.F., Worthington, Steve and Gerrard, P., (2007) ‘An analysis of main and subsidiary credit card holding and spending’, International Journal of Bank Marketing, 25 (2), 89-101.

Gupta, Samir and Woodside, A., (2006) ‘Advancing theory of new B-to-B relationships: Examining network participants’ interpretations of E-intermediary innovation, diffusion, and adoption processes’, Journal of Business–to-Business Marketing, 13 (4), 1-26.

Jevons, Colin. (2006) ‘Universities: a Prime Example of Branding Going Wrong’, Journal of Product and Brand Management, 15 (7), 466-467.

Newton, Fiona, Ewing, Mike, Burney, S. and Vella-Brodrick, D., (2007) ‘Medical clinic facilities and doctor characteristics: What older rural men value’, Australian Journal of Rural Health, 15, 41-45.

Reid, Mike and Wood, A., (2007) ‘An investigation into blood donation intentions among non-donors’, International Journal of Nonprofit and Voluntary Sector Marketing, March 2007 (Online).

Polonsky, M. J., and Jevons, Colin. (2006) ‘Understanding Issue Complexity When Building A Socially Responsible Brand’, European Business Review, 18, (5), 340-349.

Shumanov, Michael (DBA student) and Ewing, Mike, (2007) ‘Developing a global CRM strategy’, International Journal of E-Business Research, 3 (2), 70-82.

Worthington, Steve and Willis, Mike, (2006) ‘Foreign credit cards in China: To adopt or not to adopt?’, Journal of Asia Pacific Business, 7 (3), 45-77.
Worthington, Steve, (2006) ‘Are you being served?’, Monash Business Review, 2 (3), 42-43.

BOOKS/BOOK CHAPTERS

Aaker, D.A., Kumar, V., Day, G.S., Lawley, M. and Stewart, David, (2007), ‘Marketing Research’, 2nd Pacific Rim Ed, John Wiley & Sons Australia, Ltd, Australia.

AWARDS

Francis Farrelly was awarded Faculty Researcher of the Year 2006.	Samir Gupta was awarded the ‘Department of Marketing Researcher of the Year 2006’ at the Monash Marketing Awards for Excellence.

FORTHCOMING ATTRACTIONS

Dolnicar, S.,Crouch, G.I., Devinney, T., Huybers, T., Louviere, J.J. and. Oppewal, Harmen, ‘Tourism and discretionary income allocation: Heterogeneity among households’, accepted for publication in Tourism Management.

Farrelly, Francis and Greyser, S., ‘Taking the game inside: Strategic sport sponsorship and internal marketing’ accepted for publication in Harvard Business Review.

Newton, Fiona, Burney, S., Frydenberg, M., Millar, J. and Ng, K., ‘Assessing mood and general health-related quality of life among men treated in Australia for localized prostate cancer’, to be published in International Journal of Urology, 2007.

Ong, A, Oppewal, Harmen and Bednall, D., ‘Routinization of grocery shopping behavior’, forthcoming in Advances in Consumer Research (Asia-Pacific), 2007.

Morrison, M, Oppewal, Harmen, Waller, D. and Wang, P., ‘Decision states and information acceleration: Effects of acceleration on information search and product preferences’, forthcoming in a special session report in Advances in Consumer Research (Asia-Pacific), 2007. 

Pittard, N. (PhD candidate), Ewing, Mike, and Jevons, Colin, ‘Aesthetic theory and logo design: examining consumer response to proportion across cultures’, accepted for publication in International Marketing Review, 2007.

Reid, Mike, has had a paper on professional service marketing accepted for publication in Journal of Services Marketing, 2007.

Worthington, Steve, Lu, X. and Stewart, David, ‘The adoption and usage of credit cards by urban-affluent consumers in China’, International Journal of Bank Marketing, Special Issue, 2007.

IMPACT

Colin Jevons, Mark Gabbott and de Chernatony, L. (2005) recently won an award for having the most immediate impact since the Journal of Product and Brand Management(JPBM) started keeping records for their article "Customer and brand manager perspectives on brand relationships: A conceptual framework", JPBM, 14, 5, 300-309.

Colin Jevons(2005), "Names, Brands, Branding? Beyond the Signs, Symbols, Products and Services", Journal of Product and Brand Management, 14, 2,117-118 ranked #12 on this immediacy index, and its impact lead to the launch of a section in JPBMthat Colin co-edits.

Worthington, Steve, (2007) ‘An analysis of main and subsidiary credit card holding and spending’, International Journal of Bank Marketing, Vol 25 No. 2 pp. 89-101 was one of only 10 noteworthy articles selected by Emerald publishers for inclusion this month.

EXPOSURE (Getting publicity for empirical/scholarly research)

Maureen Griffith conducted a radio interview with 2SER in Sydney and a newspaper interview with MX.

Steve Worthington was quoted on several occasions in The Australian Financial Review on banking and loyalty/credit cards in December 2006 and January 2007.

SERVICE

Mike Ewing reviewed papers for Journal of Advertising and Journal of Retailing.

Maureen Griffiths reviewed papers for the Council for Australian University Tourism and Hospitality Education Conference held in Feb 2007.

Colin Jevons, Track Co-chair for the European Association for Consumer Research, June 2007.

Colin Jevons on the Editorial Board for Journal of Consumer Affairs.

Michael Morrison reviewed papers for Journal of Consumer Behaviour: An International Review.

Harmen Oppewal reviewed papers for Journal of Marketing Research, Spatial Economic Analysis, Journal of Retailing and Consumer Services, Regional Studies, Tourism Management, Decision Support Systems, Journal of Environmental Management and conference papers for EAERDC Conference 2007 and EMAC Conference 2007. Examined one PhD thesis. Was ranked among the best reviewers for Marketing Science (see Marketing Science editorial, vol 25(4), Aug 2006).

Steve Ogden-Barnes is an invited Member on the Melbourne City Council Retail Advisory Board.

Steve Worthington reviewed papers for Journal of Customer Behaviour and International Journal of Bank Marketing.

CONFERENCE PRESENTATIONS

Griffiths, Maureen presented at the Atlas Annual Conference, Poland, September 2006.

Mao, W. (PhD candidate), Oppewal, Harmen and Walker, Ian, ‘Provision of post-purchase reinforcement results in cognitive dissonance reduction and satisfaction enhancement’, ANZMAC, Brisbane, Dec 2006.

Ogden-Barnes, Steve addressed Life Pharmacy (NZ) Supplier and Business Manager Conference, March 2007.

Ogden-Barnes, Steve presented at Retail Revolution Conference in KL, Malaysia, November 2006.

Oppewal, Harmen, ‘Experimental design’, Invited seminar at the ANZMAC Doctoral Colloquium, ANZMAC, Brisbane, December 2006.

Oppewal, Harmen, ‘Research in practice’, presentation in special session on research networks and research collaboration, ANZMAC, Brisbane, December 2006.

Polonsky, M. J. and Jevons, Colin, ‘Building a corporate socially responsible brand: An investigation of organizational complexity’, ANZMAC Conference, Brisbane, December 2006.

Rushdi, Mustabshira and Jae H.K, ‘Investigating the relationship between stock returns and inflation in Australia: an ARDL bounds testing approach’, Third International Business Research Conference, organised by world Business Institute, Melbourne, November 2006.

Vocino, A. and Oppewal, Harmen, ‘Antecedents of brand credibility under asymmetrical information, ANZMAC, Brisbane, December 2006.

Wang, P, Morrison, M, Oppewal, Harmen, Waller, D, ‘Consumer characteristics and decision states:  A study of new product purchase intention’, ANZMAC, Brisbane, December 2006.

Worthington, Steve, Lu, X. and Stewart, David, ‘Consumer attitudes and behaviours towards using credit cards in China’, Fordham University Conference on the marketing of Financial Services, New York, November 2006.

TRADE PUBLICATIONS

Worthington, Steve, ‘Banking at the checkout’, European Retail Digest, Said Business School Oxford,Issue 50, 2006, 54-56.

INDUSTRY PRESENTATIONS

In February Department of Marketing together with The Eli Broad Graduate School of Management, Michigan State University, USA, presented an intensive Supply Chain and Logistics Management Executive Development Program to 45 industry practitioners. The program was held over five days and received sponsorship from GRA, an expert consulting firm that specialises in demand, inventory and supply chain optimisation.  Ken Grant was program director with involvement from Peter Dapiran in program development and preparation.

Michael Morrison presented on ‘Emotional branding’ to Grocon Board of Directors, APRA, Reho Travel, L’Oreal Asia Pacific and General Motors.

Steve Ogden-Barnes, ACRS, ‘Maximise your marketing efforts. Multi-channel marketing: Why you need it‘ presented to Monash Alumni Gearing for Success, September 2006.

Steve Ogden-Barnes, ACRS, was invited to present ‘International retail perspectives 2006’ at the KPMG Business School in Sydney and Melbourne during October and November 2006.

Steve Ogden-Barnes, ACRS, ‘A customer centric, multi-channel future’, Retail Revolution Conference, Kuala Lumpur, November 2006.

Steve Worthington, ‘The impact of retailer entrants into the market for financial services’, CIM Ireland/University of Ulster, Financial Services Interest Group, Belfast, Northern Ireland, October 2006.

Steve Worthington, ‘Consumer credit card penetration in China’, Chartered Institute of marketing, Belfast, Northern Ireland, October 2006.

Steve Worthington, ‘Impact of retailer entrants into the market for financial services, on customer acquisition and loyalty’, European Financial Management and Marketing Association (EFMA) Budapest, November 2006.

MEDIA EXPOSURE (expert opinion/commentary)

Michael Morrison was interviewed for his expert opinion in Retailing by The Age, Culture Magazine, The Financial Review, A Current Affair and ABC Radio.