Skip to content | Change text size
 

Research Student Completions

In 2009 the following completed their research degrees:

Rajaguru, Rajesh

The effects of inter-organisational compatibility on inter-organisational information systems (IOIS), inter-organisational activity (IOA) integration and supply chain performance.

Margaret Matanda

Grant, Ken

A synthesis of sales management control and marketing decision-making in small and medium-sized enterprises.

Felix Mavondo

Mulyanegara, Riza

Church marketing:  the role of market orientation and brand image in church participation.

Yelena Tsarenko, Felix Mavondo

In 2008 the following completed their research degrees:

Student

Title of Thesis

Supervisors

Cromie, John

Open source software: values, motivations, behaviours and influences

Mike Ewing

Luxton, Sandra

Integrated Marketing Communication: antecedents and implications for brand performance

Mike Reid, Bill Schroder*

Sands, Sean

Consumer responses to in-store themed events

Harmen Oppewal, Michael Beverland*

Huang, Yan

Ethnic versus mainstream retail outlets: investigating their attractiveness to ethnic consumers

Harmen Oppewal

De Burgh-Woodman, Helene

Sailing through subculture: understanding the historical and cultural influences on the discursive cohesion and consumption practices of the sailing subculture

Jan Brace-Govan

In 2007 the following completed their research degrees:

Student

Title of Thesis

Supervisors

Anisimova, Tatiana

Corporate branding: different stakeholder perspectives and performance implications

Mavondo Felix, Mike Reid

Jevons, Colin

An investigation of some influences of change in brand meanings

Mark Gabbott

Mok, Wai Hoe

A customer resource perspective upon service failure and recovery

Mark Gabbott

Shumanov, Michael

From relationship marketing to CRM: an empirical investigation

Mike Ewing

In 2006 the following completed their research degrees:

Doctor of Philosophy

Student Title of Thesis Supervisor
Sandra Gountas The softer side of services Professor Michael Ewing
Raju Muyle A social dilemma perspective on the country of origin effect Professor Michael Ewing
Erica Brady Conceptualisation of market orientation in not for profit organisations Professor Lester Johnson
Rowan Kennedy Salesforce Retention in Australian Network Direct Selling Organisations Professor Felix Mavondo
Krongjit Laochumnanvanit Consumer evaluation of free service trial offers Professor Harmen Oppewal

Master of Business (Research)

Student Title of Thesis Supervisor
Jayne Russell Support needs of women living with HIV/AIDS in Australia: An exploratory study Dr Yelena Tsarenko & Professor Mark Gabbott

* Supervisory staff outside of department