Student |
Title of Thesis |
Supervisors |
Argus, Kevin |
What are the antecedents of enduring involvement in sport and what role does marketing communications play (if any)? |
Francis Farrelly |
Binay, Itir |
Spirituality and green consumption. |
Jan Brace-Govan, Harmen Oppewal |
Chao, Chih-Wei (Fred) |
Speeding consumer acceptance of new product: The success factors of accelerating customer decision transition from old to new product platforms. |
Felix Mavondo, Mike Reid* |
Coghlan, Ian |
Market motivations for the purchase of livestock: A quantitative study of the beef cattle industry. |
Felix Mavondo |
Glinoga, Mavi |
Service design transparency. |
Felix Mavondo, Dixon Ho, Ray Fisk* |
Hedrick, Natalie |
Selling the experience: the relationship between store atmosphere, retail selling and purchase intentions. |
Harmen Oppewal, Michael Beverland* |
Hill, Melissa (DBA) |
Agency remuneration and accountability in Australia: Views from both sides. |
Mike Ewing |
Ismail, Md Daud |
Export market information acquisition: An empirical investigation of eastern small and medium enterprises. |
Felix Mavondo, Yunus Ali* |
Jiang, Wei |
Developing Dynamic Capabilities through Partnership - the Role of Resources and Capabilities. |
Felix Mavondo, Margaret Matanda |
Khajehzadeh, Saman |
Marketing and electronic commerce: The role of trust in E-commerce. |
Harmen Oppewal, Dewi Tojib |
Lefroy, Kathryn |
Just the Two of Us: Management of nonprofit-business alliances. |
Yelena Tsarenko, Val Clulow* |
Lekkumporn, Anny (DBA) |
Positioning and perception of Thai restaurants in relation to Asian restaurant industry in Melbourne. |
Yelena Tsarenko, Rob Brooks* |
Leung, Larry |
Dimensions of Customer Value as Predictors of Behaviour-Based Customer Relation Management (CRM) Performance Associated with Levels of Income and Education in Australia. |
Margaret Matanda, Felix Mavondo |
Leon, Levin (DBA) |
How a corporation's culture, values, ethics, and leadership styles impact upon decision making. |
Felix Mavondo, Mark Dibben* |
Liao, Yung-Hsien (Jimmy) |
A cross cultural/comparative study on marketing strategies (communication) employed by Direct Selling Industry in Taiwan & Australia and evaluate the feedbacks from its targeted customers (distributors or agents). |
Felix Mavondo, Rowan Kennedy |
Mahardika, Harryadin |
The relative effectiveness of single versus multiple celebrity endorsers toward single versus multiple target audiences. |
Mike Ewing, Dominic Thomas |
Mao, Wen |
The Role of Visual versus Verbal Processing in Consumers' Judgement Formation. |
Harmen Oppewal, Chris Dubelaar* |
Md Isa, Mohd Azwardi |
Purchasing behaviour of Malaysian consumer towards car made via joint venture (JV): Consumer ethnocentrism (CE) and country of origin (COO) effect. |
Felix Mavondo, Stephen Saunders |
Ng, Jia Yun (Florence) |
The determinants of viral communication and customer patronage in blog retailing. |
Margaret Matanda |
Nyadzayo, Munyaradzi |
Franchisee-Based Brand Equity: Integrating Brand Relationship Management and Franchisor Competence in enhancing Brand Performance. |
Margaret Matanda |
Phipps, Marcus |
Consumption through an ideological lens: An exploration of anti-consumption. |
Jan Brace-Govan |
Pontes, Nicolas |
How congruency between brand image and identity affects brand equity? |
Colin Jevons |
Porublev, Elizabeth |
The consumption of gift wrapping. |
Jan Brace-Govan, Chris Dubelaar*, Stella Minihan* |
Pramono, Ari |
Geocomputation modelling for retail marketing. |
Harmen Oppewal,
Dr Xuan Zhu* |
Raja Abdul, Yasmin |
Communication between Malaysian businesses and consumers on brand building. |
Colin Jevons, Harmen Oppewal |
Salemi, Amir |
Modelling of web based emerged technologies. |
Yelena Tsarenko |
Singaraju, Stephen |
Financial Brands on the Internet. |
Samir Gupta, Mark Gabbott* |
Smith, Samantha (DBA) |
Communication channels to target and market to Generation Y. |
Steve Worthington |
Strydom, Gregory (DBA) |
Connecting productivity, margin retention and customer satisfaction. |
Mike Ewing, Dave Stewart |
Tan, Yew Chong (DBA) |
The role of resources, capabilities and relationships on performance of palm oil processors. |
Felix Mavondo, Steve Worthington |
Ting, Sherman |
Longitudinal investigation into capital resource variations on technology consumption. |
Chris Dubelaar*, Linda Dawson, Jan Brace-Govan |
Turk, Tahir |
Developing a behaviour change communication marketing model for HIV/AIDS. |
Mike Ewing, Fiona Newton |
Van Zanten, Rob |
Social influences in category choice behaviour in the alcoholic beverages domain. |
Felix Mavondo, Mike Reid* |
Vocino, Andrea |
Store and Brand Name Effects on Consumer Purchase Decision Making. |
Harmen Oppewal |
Wang, Di |
Investigating the role of superstitions in product failure attributions and repurchase intentions |
Harmen Oppewal, Dominic Thomas |
Zaman, Manir |
Value creation through strategic alliances: A study of the Australian hospitality industry. |
Felix Mavondo, Bill Schroder* |
Zubcevic, Nives |
Attractiveness and the diversification in society: impact on communication effectiveness. |
Felix Mavondo, Sandra Luxton |
